| Engagement with social media and social media advertising: The differentiating role of platform type HAM Voorveld, G Van Noort, DG Muntinga, F Bronner Journal of advertising 47 (1), 38-54, 2018 | 954 | 2018 |
| Online damage control: The effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms G Van Noort, LM Willemsen Journal of interactive marketing 26 (3), 131-140, 2012 | 758 | 2012 |
| Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience G Van Noort, HAM Voorveld, EA Van Reijmersdal Journal of interactive marketing 26 (4), 223-234, 2012 | 545 | 2012 |
| Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion EA Van Reijmersdal, ML Fransen, G Van Noort, SJ Opree, L Vandeberg, ... American Behavioral Scientist 60 (12), 1458-1474, 2016 | 333 | 2016 |
| Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe EG Smit, G Van Noort, HAM Voorveld Computers in human behavior 32, 15-22, 2014 | 323 | 2014 |
| Getting closer: The effects of personalized and interactive online political communication S Kruikemeier, G Van Noort, R Vliegenthart, CH De Vreese European journal of communication 28 (1), 53-66, 2013 | 306 | 2013 |
| Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism G Van Noort, ML Antheunis, EA Van Reijmersdal Journal of Marketing Communications 18 (1), 39-53, 2012 | 211 | 2012 |
| Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure AR Smink, S Frowijn, EA van Reijmersdal, G van Noort, PC Neijens Electronic Commerce Research and Applications 35, 100854, 2019 | 203 | 2019 |
| Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses AR Smink, EA Van Reijmersdal, G Van Noort, PC Neijens Journal of Business Research 118, 474-485, 2020 | 187 | 2020 |
| The effects of interactive brand placements in online games on children’s cognitive, affective, and conative brand responses EA Van Reijmersdal, J Jansz, O Peters, G Van Noort Computers in Human Behavior 26 (6), 1787-1794, 2010 | 183 | 2010 |
| Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review G Van Noort, LM Willemsen, P Kerkhof, JWM Verhoeven Integrated communications in the postmodern era, 77-99, 2015 | 171 | 2015 |
| The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions G Van Noort, P Kerkhof, BM Fennis Journal of Interactive Marketing 22 (4), 58-72, 2008 | 166 | 2008 |
| Unraveling the effects of active and passive forms of political Internet use: Does it affect citizens’ political involvement? S Kruikemeier, G Van Noort, R Vliegenthart, CH de Vreese New Media & Society 16 (6), 903-920, 2014 | 155 | 2014 |
| Why girls go pink: Game character identification and game-players’ motivations EA Van Reijmersdal, J Jansz, O Peters, G Van Noort Computers in human behavior 29 (6), 2640-2649, 2013 | 149 | 2013 |
| Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media SAM Vermeer, T Araujo, SF Bernritter, G van Noort International Journal of Research in Marketing 36 (3), 492-508, 2019 | 148 | 2019 |
| Like or dislike? Adolescents’ responses to personalized social network site advertising M Walrave, K Poels, ML Antheunis, E Van den Broeck, G van Noort Journal of marketing communications 24 (6), 599-616, 2018 | 145 | 2018 |
| Digital diplomacy in GCC countries: Strategic communication of Western embassies on Twitter N Strauß, S Kruikemeier, H van der Meulen, G van Noort Government Information Quarterly 32 (4), 369-379, 2015 | 143 | 2015 |
| Privacy concerns in chatbot interactions C Ischen, T Araujo, H Voorveld, G van Noort, E Smit Chatbot Research and Design: Third International Workshop, CONVERSATIONS …, 2020 | 142 | 2020 |
| Branded apps: explaining effects of brands’ mobile phone applications on brand responses G Van Noort, EA Van Reijmersdal Journal of Interactive Marketing 45 (1), 16-26, 2019 | 122 | 2019 |
| Processes and effects of targeted online advertising among children EA Van Reijmersdal, E Rozendaal, N Smink, G Van Noort, M Buijzen International journal of advertising 36 (3), 396-414, 2017 | 107 | 2017 |
Eva A. van ReijmersdalAssociate Professor of Persuasive CommunicationVerified email at uva.nl
