40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis A Belli, AM O’Rourke, FA Carrillat, L Pupovac, V Melnyk, E Napolova Journal of the Academy of Marketing Science 50 (1), 147-173, 2022 | 71 | 2022 |
Celebrity endorsement in the world of luxury fashion–when controversy can be beneficial FA Carrillat, AM O’Rourke, C Plourde Journal of Marketing Management 35 (13-14), 1193-1213, 2019 | 55 | 2019 |
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position AM O’Rourke, FA Carrillat, PZ Wang Journal of Marketing Management 38 (3-4), 369-397, 2022 | 19 | 2022 |
Mitigating implicit racial bias in tipping: when direct and indirect experience matters AM O’Rourke, A Belli, F Mathmann Journal of Consumer Marketing 40 (5), 609-621, 2023 | 3 | 2023 |
Innovation from inclusivity: The effect of team diversity on clean meat acceptance FS Jin, L Arango, AM O’Rourke, F Septianto Australasian Marketing Journal 33 (1), 11-21, 2025 | 1 | 2025 |
Social dynamics of luxury customization: The unique impact of name personalization AM O'Rourke, J Lin, B Sung, F Septianto Psychology & Marketing 42 (2), 493-513, 2025 | | 2025 |
Rainbows and laughter: How humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media AM O'Rourke, A Belli, F Mathmann, F Septianto Psychology & Marketing 42 (2), 395-411, 2025 | | 2025 |
Brand purpose: a literature review and BEING implementation framework C France, CF Gonzalez-Arcos, AM O’Rourke, A Spry, B Bruce Journal of Product & Brand Management 33 (7), 929-945, 2024 | | 2024 |
Digital Service Transformation: Pathways to human and economic wellbeing White Paper TW Andreassen, G Archibald, J Beekhuyzen, I Bongiovanni, E Brea, ... | | 2023 |