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Anne-Maree O'Rourke
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40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis
A Belli, AM O’Rourke, FA Carrillat, L Pupovac, V Melnyk, E Napolova
Journal of the Academy of Marketing Science 50 (1), 147-173, 2022
712022
Celebrity endorsement in the world of luxury fashion–when controversy can be beneficial
FA Carrillat, AM O’Rourke, C Plourde
Journal of Marketing Management 35 (13-14), 1193-1213, 2019
552019
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position
AM O’Rourke, FA Carrillat, PZ Wang
Journal of Marketing Management 38 (3-4), 369-397, 2022
192022
Mitigating implicit racial bias in tipping: when direct and indirect experience matters
AM O’Rourke, A Belli, F Mathmann
Journal of Consumer Marketing 40 (5), 609-621, 2023
32023
Innovation from inclusivity: The effect of team diversity on clean meat acceptance
FS Jin, L Arango, AM O’Rourke, F Septianto
Australasian Marketing Journal 33 (1), 11-21, 2025
12025
Social dynamics of luxury customization: The unique impact of name personalization
AM O'Rourke, J Lin, B Sung, F Septianto
Psychology & Marketing 42 (2), 493-513, 2025
2025
Rainbows and laughter: How humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media
AM O'Rourke, A Belli, F Mathmann, F Septianto
Psychology & Marketing 42 (2), 395-411, 2025
2025
Brand purpose: a literature review and BEING implementation framework
C France, CF Gonzalez-Arcos, AM O’Rourke, A Spry, B Bruce
Journal of Product & Brand Management 33 (7), 929-945, 2024
2024
Digital Service Transformation: Pathways to human and economic wellbeing White Paper
TW Andreassen, G Archibald, J Beekhuyzen, I Bongiovanni, E Brea, ...
2023
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