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Elisabeth Honka
Elisabeth Honka
Associate Professor of Marketing, University of California Los Angeles
Verified email at anderson.ucla.edu - Homepage
Title
Cited by
Cited by
Year
Quantifying Search and Switching Costs in the US Auto Insurance Industry
E Honka
The RAND Journal of Economics 45 (4), 847-884, 2014
4232014
Advertising, Consumer Awareness and Choice: Evidence from the US Banking Industry
E Honka, A Hortaçsu, MA Vitorino
The RAND Journal of Economics 48 (3), 611-646, 2017
2782017
The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review
P Manchanda, E Honka
Yale J. Health Pol'y L. & Ethics 5, 785, 2005
2702005
Simultaneous or Sequential? Search Strategies in the US Auto Insurance Industry
E Honka, P Chintagunta
Marketing Science 36 (1), 21-40, 2017
2272017
Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network
M Ameri, E Honka, Y Xie
Marketing Science 38 (4), 567-583, 2019
91*2019
Empirical Search and Consideration Sets
E Honka, A Hortaçsu, M Wildenbeest
North-Holland, 2019
582019
Consumer Search in the U.S. Auto Industry: The Role of Dealership Visits
D Yavorsky, E Honka, K Chen
Quantitative Marketing and Economics 19 (1), 1-52, 2021
462021
Search Gaps and Consumer Fatigue
R Ursu, Q Zhang, E Honka
Marketing Science 42 (1), 110 - 136, 2023
41*2023
Informational and Non-Informational Advertising Content
YL Tsai, E Honka
Marketing Science 40 (6), 1030 - 1058, 2021
40*2021
Advancing Non-Compensatory Choice Models in Marketing
A Aribarg, T Otter, D Zantedeschi, GM Allenby, T Bentley, DJ Curry, ...
Customer Needs and Solutions 5 (1), 81-91, 2018
282018
The Sequential Search Model: A Framework for Empirical Research
R Ursu, E Honka, S Seiler
Available at SSRN 4236738, 2024
162024
From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network
M Ameri, E Honka, Y Xie
Journal of Marketing Research 60 (2), 329–354, 2023
14*2023
Watching Intensity and Media Franchise Engagement
M Ameri, E Honka, Y Xie
Quantitative Marketing and Economics 22 (3), 291-356, 2024
9*2024
Consumer Search: What Can We Learn from Pre-Purchase Data?
E Honka, S Seiler, R Ursu
Journal of Retailing 100 (1), 114-129, 2024
82024
Product Discovery and Consumer Search Routes: Evidence from a Mobile App
L Zhang, R Ursu, E Honka, O Yao
Available at SSRN 4444774, 2023
42023
More, Faster, and Better? Effects of Rewards on Incentivizing the Creation of User-Generated Content
M Paridar, M Ameri, E Honka
Available at SSRN 4580732, 2023
32023
Online Tipping Under an Evolving Social Norm: Implications for Platform Design
M Paridar, M Ameri, E Honka
2024
Discussion of 'Risk Preference Types, Limited Consideration, and Welfare' by Levon Barseghyan and Francesca Molinari
E Honka
Journal of Business & Economic Statistics 41 (4), 1039-1041, 2023
2023
Coordination between Advertising and Pricing: Empirical Evidence from the U.S. Auto Insurance Industry
E Honka, YL Tsai
2022
Technology Adoption and Depression Diagnosis: Evidence from the Adoption of Multiple Technologies
X Li, E Honka, P Chintagunta
2018
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