| Some antecedents and outcomes of brand love BA Carroll, AC Ahuvia Marketing letters 17, 79-89, 2006 | 3699 | 2006 |
| Brand love R Batra, A Ahuvia, RP Bagozzi Journal of marketing 76 (2), 1-16, 2012 | 2986 | 2012 |
| Beyond the extended self: Loved objects and consumers' identity narratives AC Ahuvia Journal of consumer research 32 (1), 171-184, 2005 | 2213 | 2005 |
| Personal taste and family face: Luxury consumption in Confucian and Western societies NY Wong, AC Ahuvia Psychology & Marketing 15 (5), 423-441, 1998 | 1644 | 1998 |
| The structure of goal contents across 15 cultures. FME Grouzet, T Kasser, A Ahuvia, JMF Dols, Y Kim, S Lau, RM Ryan, ... Journal of personality and social psychology 89 (5), 800, 2005 | 1102 | 2005 |
| Materialistic values and well‐being in business students T Kasser, A Ahuvia European journal of social psychology 32 (1), 137-146, 2002 | 992 | 2002 |
| Traditional, interpretive, and reception based content analyses: Improving the ability of content analysis to address issues of pragmatic and theoretical concern A Ahuvia Social indicators research 54, 139-172, 2001 | 518 | 2001 |
| Individualism/collectivism and cultures of happiness: A theoretical conjecture on the relationship between consumption, culture and subjective well-being at the national level AC Ahuvia Journal of happiness studies 3, 23-36, 2002 | 459 | 2002 |
| Personality and values based materialism: Their relationship and origins AC Ahuvia, NY Wong Journal of consumer psychology 12 (4), 389-402, 2002 | 419 | 2002 |
| Brand love: development and validation of a practical scale RP Bagozzi, R Batra, A Ahuvia Marketing Letters 28, 1-14, 2017 | 410 | 2017 |
| You’re so lovable: Anthropomorphism and brand love PA Rauschnabel, AC Ahuvia Journal of Brand Management 21, 372-395, 2014 | 368 | 2014 |
| Income, consumption, and subjective well-being: Toward a composite macromarketing model AC Ahuvia, DC Friedman Journal of macromarketing 18 (2), 153-168, 1998 | 312 | 1998 |
| If money doesn’t make us happy, why do we act as if it does? A Ahuvia Journal of economic psychology 29 (4), 491-507, 2008 | 276 | 2008 |
| I love it. Towards a unifying theory of love across diverse love objects. AC Ahuvia | 248 | 1994 |
| Beyond smiling: social support and service quality MB Adelman, A Ahuvia, C Goodwin Service quality: New directions in theory and practice, 139-171, 1994 | 239 | 1994 |
| Materialism: Origins and implications for personal well-being A Ahuvia, N Wong European advances in consumer research 2 (1995), 172-178, 1995 | 196 | 1995 |
| Formal intermediaries in the marriage market: A typology and review AC Ahuvia, MB Adelman Journal of Marriage and the Family, 452-463, 1992 | 189 | 1992 |
| Love, desire, and identity: A conditional integration theory of the love of things AC Ahuvia, R Batra, RP Bagozzi Handbook of brand relationships, 364-379, 2014 | 159 | 2014 |
| Social support in the service sector: the antecedents, processes, and outcomes of social support in an introductory service MB Adelman, AC Ahuvia Journal of Business Research 32 (3), 273-282, 1995 | 143 | 1995 |
| For the love of money: Materialism and product love A Ahuvia Meaning, measure, and morality of materialism, 188-198, 1992 | 100 | 1992 |
Rajeev BatraUniversity of Michigan, Ross School of BusinessVerified email at umich.edu
