| Advertising and consumer awareness of new, differentiated products A Barroso, G Llobet Journal of Marketing Research 49 (6), 773-792, 2012 | 118 | 2012 |
| Product proliferation strategies and firm performance: The moderating role of product space complexity A Barroso, MS Giarratana Strategic Management Journal 34 (12), 1435-1452, 2013 | 116 | 2013 |
| Corporate social responsibility and inventory policy L Barcos, A Barroso, J Surroca, JA Tribó International Journal of Production Economics 143 (2), 580-588, 2013 | 64 | 2013 |
| Crowding, satiation, and saturation: The days of television series' lives A Barroso, MS Giarratana, S Reis, O Sorenson Strategic Management Journal 37 (3), 565-585, 2016 | 39 | 2016 |
| Product portfolio performance in new foreign markets: The EU trademark dual system A Barroso, MS Giarratana, M Pasquini Research Policy 48 (1), 11-21, 2019 | 36 | 2019 |
| Advertising and consumer awareness of a new product A Barroso Centre for Economic Policy Research Paper 3, 1-30, 2008 | 26 | 2008 |
| Brand Adaptation as a Dynamic Capability in Entry Mode: The case of Spanish Automobile Market A Barroso, M Giarratana, M Pasquini DRUID conference paper, 2015 | 2 | 2015 |
| Local Identity and the Role of Audiences in Stigmatized Markets: Catalonia´ s Independence Conflict B Moriyon, A Barroso, S Reis Academy of Management Proceedings 2024 (1), 20085, 2024 | | 2024 |
| Informative Promotional Claims and Authenticity: A study of COVID Highlights in Restaurants A Barroso, S Reis, X Qu Academy of Management Proceedings 2022 (1), 14062, 2022 | | 2022 |
| Costs of Resource Redeployment Strategy under Learning Effects for Diversified Firms A Barroso, MS Giarratana, S Reis Academy of Management Proceedings 2022 (1), 10670, 2022 | | 2022 |
| Advertising and consumer awareness A Barroso, G Llobet Documentos de Trabajo (CEMFI), 1-44, 2011 | | 2011 |
| Advertising and consumer choice: A model for the Spanish automobile industry of the 90 s A Barroso | | |
Marco GiarratanaStrategy Department, IE Business School, IE Universityie.edu의 이메일 확인됨
