| A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation Z Estes, M Gibbert, D Guest, D Mazursky Journal of Consumer Psychology 22 (1), 86-101, 2012 | 106 | 2012 |
| The role of psychological distance in value creation J Holmqvist, C Guest, Duncan, Gronroos Management Decision. 53 (7), 1430-1451, 2015 | 62 | 2015 |
| Aging and the rate of visual information processing D Guest, CJ Howard, LA Brown, H Gleeson Journal of vision 15 (14), 10-10, 2015 | 46 | 2015 |
| The time course of similarity effects in visual search. D Guest, K Lamberts Journal of Experimental Psychology: Human perception and performance 37 (6 …, 2011 | 26 | 2011 |
| Light video game play is associated with enhanced visual processing of rapid serial visual presentation targets CJ Howard, R Wilding, D Guest Perception 46 (2), 161-177, 2017 | 25 | 2017 |
| Brand suicide? Memory and liking of negative brand names D Guest, Z Estes, M Gibbert, D Mazursky Plos one 11 (3), e0151628, 2016 | 23 | 2016 |
| How does target duration affect object substitution masking? A Gellatly, M Pilling, W Carter, D Guest Journal of Experimental Psychology: Human Perception and Performance 36 (5 …, 2010 | 22 | 2010 |
| The Multiple Object Avoidance (MOA) task measures attention for action: Evidence from driving and sport AK Mackenzie, ML Vernon, PR Cox, D Crundall, RC Daly, D Guest, ... Behavior research methods, 1-22, 2021 | 19 | 2021 |
| Stochastic accumulation of feature information in perception and memory C Kent, D Guest, JS Adelman, K Lamberts Frontiers in Psychology 5, 412, 2014 | 18 | 2014 |
| Reduced OSM for long duration targets: Individuation or items loaded into VSTM? D Guest, A Gellatly, M Pilling Journal of Experimental Psychology: Human Perception and Performance 38 (6 …, 2012 | 18 | 2012 |
| Search for a distressed swimmer in a dynamic, real-world environment. V Laxton, D Guest, CJ Howard, D Crundall Journal of Experimental Psychology: Applied 27 (2), 352, 2021 | 13 | 2021 |
| Visual search for drowning swimmers: Investigating the impact of lifeguarding experience V Laxton, D Crundall, D Guest, CJ Howard Applied cognitive psychology 35 (1), 215-231, 2021 | 13 | 2021 |
| Modulation of taxonomic (versus thematic) similarity judgments and product choices by inducing local and global processing D Guest, M Gibbert, Z Estes, D Mazursky, M Lam journal of Cognitive Psychology 28 (8), 1013-1025, 2016 | 13 | 2016 |
| Why additional presentations help identify a stimulus. D Guest, C Kent, JS Adelman Journal of Experimental Psychology: Human Perception and Performance 36 (6 …, 2010 | 11 | 2010 |
| The prioritization of perceptual processing in categorization D Guest, K Lamberts Attention, Perception, & Psychophysics 72, 1079-1096, 2010 | 11 | 2010 |
| Introduction: thought leadership in brand management B Merrilees, E Wallace, I Buil, L de Chernatony, D Guest Journal of Business Research 66 (2), 145-147, 2013 | 10 | 2013 |
| Visual spatial attention and spatial working memory do not draw on shared capacity-limited core processes CJ Howard, R Pole, P Montgomery, A Woodward, D Guest, B Standen, ... Quarterly Journal of Experimental Psychology 73 (5), 799-818, 2020 | 9 | 2020 |
| Relative judgement is relatively difficult: Evidence against the role of relative judgement in absolute identification D Guest, JS Adelman, C Kent Psychonomic Bulletin & Review 23, 922-931, 2016 | 9 | 2016 |
| The effect of spatial competition between object-level representations of target and mask on object substitution masking D Guest, A Gellatly, M Pilling Attention, Perception, & Psychophysics 73, 2528-2541, 2011 | 9 | 2011 |
| Similarity and processing ease in evaluation of brand extensions Z Estes, M Gibbert, D Guest, D Mazursky Journal of consumer psychology 22, 86-101, 2012 | 8 | 2012 |
Michael PillingSenior Lecturer in Cognitive Psychology, Oxford Brookes UniversityVerified email at brookes.ac.uk
