| The experiential aspects of consumption: Consumer fantasies, feelings, and fun MB Holbrook, EC Hirschman Journal of consumer research 9 (2), 132-140, 1982 | 15030 | 1982 |
| The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty A Chaudhuri, MB Holbrook Journal of marketing 65 (2), 81-93, 2001 | 11944 | 2001 |
| Hedonic consumption: emerging concepts, methods and propositions EC Hirschman, MB Holbrook Journal of marketing 46 (3), 92-101, 1982 | 9768 | 1982 |
| Consumer value MB Holbrook A framework for analysis and research, 1999 | 5220* | 1999 |
| The nature of customer value: an axiology of services in the consumption experience MB Holbrook Service quality: New directions in theory and practice, 21-71, 1994 | 3331 | 1994 |
| Assessing the role of emotions as mediators of consumer responses to advertising MB Holbrook, R Batra Journal of consumer research 14 (3), 404-420, 1987 | 2792 | 1987 |
| On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity M Addis, MB Holbrook Journal of Consumer Behaviour: An International Research Review 1 (1), 50-66, 2001 | 1591 | 2001 |
| The varieties of consumption experience: comparing two typologies of emotion in consumer behavior WJ Havlena, MB Holbrook Journal of consumer research 13 (3), 394-404, 1986 | 1572 | 1986 |
| Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay MB Holbrook Journal of business research 59 (6), 714-725, 2006 | 1512 | 2006 |
| Quality and value in the consumption experience: Phaedrus rides again MB Holbrook, KP Corfman Perceived quality 31 (2), 31-57, 1985 | 1418 | 1985 |
| Nostalgia and consumption preferences: Some emerging patterns of consumer tastes MB Holbrook Journal of Consumer research 20 (2), 245-256, 1993 | 1248 | 1993 |
| Consumer research: Introspective essays on the study of consumption MB Holbrook Sage Publications, 1995 | 1200* | 1995 |
| Consumer responses to advertising: The effects of ad content, emotions, and attitude toward the ad on viewing time TJ Olney, MB Holbrook, R Batra Journal of consumer research 17 (4), 440-453, 1991 | 981 | 1991 |
| Play as a consumption experience: The roles of emotions, performance, and personality in the enjoyment of games MB Holbrook, RW Chestnut, TA Oliva, EA Greenleaf Journal of consumer research 11 (2), 728-739, 1984 | 977 | 1984 |
| The millennial consumer in the texts of our times: Experience and entertainment MB Holbrook Journal of Macromarketing 20 (2), 178-192, 2000 | 911 | 2000 |
| Some exploratory findings on the development of musical tastes MB Holbrook, RM Schindler Journal of consumer research 16 (1), 119-124, 1989 | 887 | 1989 |
| Beyond attitude structure: Toward the informational determinants of attitude MB Holbrook Journal of marketing research 15 (4), 545-556, 1978 | 876 | 1978 |
| Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect A Chaudhuri, MB Holbrook Journal of Brand Management 10, 33-58, 2002 | 796 | 2002 |
| The value of value: Further excursions on the meaning and role of customer value MG Gallarza, I Gil‐Saura, MB Holbrook Journal of consumer behaviour 10 (4), 179-191, 2011 | 759 | 2011 |
| Echoes of the dear departed past: Some work in progress on nostalgia. MB Holbrook, RM Schindler Advances in consumer research 18 (1), 1991 | 705 | 1991 |
Joel HuberAlan D. Schwartz Emeritus Professor of Marketing Duke Universityduke.edu의 이메일 확인됨
