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Liang Ma
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Effects of attributed responsibility and response strategies on organizational reputation: A meta-analysis of situational crisis communication theory research
L Ma, M Zhan
Journal of Public Relations Research 28 (2), 102-119, 2016
2292016
CDC's use of social media and humor in a risk campaign—Preparedness 101: Zombie Apocalypse
JD Fraustino, L Ma
Journal of Applied Communication Research 43 (2), 222-241, 2015
1202015
How publics react to situational and renewing organizational responses across crises: Examining SCCT and DOR in social-mediated crises
X Zhao, M Zhan, L Ma
Public Relations Review 46 (4), 101944, 2020
522020
How to turn your friends into enemies: Causes and outcomes of customers’ sense of betrayal in crisis communication
L Ma
Public Relations Review 44 (3), 374-384, 2018
492018
How the interplay of consumer-brand identification and crises influences the effectiveness of corporate response strategies
L Ma
International Journal of Business Communication 60 (1), 84-104, 2023
322023
When love becomes hate: How different consumer-brand relationships interact with crises to influence consumers' reactions
L Ma
Corporate Communications: An International Journal 25 (3), 357-375, 2020
322020
Testing perceptions of organizational apologies after a data breach crisis
JM Bentley, L Ma
Public Relations Review 46 (5), 101975, 2020
262020
I am one of them: Examining crisis communication from an intergroup communication approach
L Ma
Journal of Contingencies and Crisis Management, 2018
162018
Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?
L Ma, JM Bentley
Public Relations Review 48 (4), 102222, 2022
122022
When love becomes hate: the dark side of consumer-brand relationship in crisis communication
L Ma
20th International Public Relations Research Conference, Looking Back …, 2017
52017
Investigating Stakeholders’ Reactions to Crises in the Nonprofit Sector Through the Lens of Social Identity Theory
L Ma
Journal of Public Relations Research 35 (2), 113-133, 2023
22023
Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram
E Kwon, TR Choi, L Ma
Journal of Current Issues & Research in Advertising 45 (1), 1-21, 2024
12024
Should relationships be at the heart of public relations? A meta-analysis of the antecedents and consequences of organization-public relationships
X Ma, L Ma, BF Liu
Public Relations Review 49 (5), 102388, 2023
12023
Gender in US Strategic Communication Research and Practice: Confronting the Master Narratives
L Aldoory, EL Toth, L Ma
The Handbook of Strategic Communication, 292-305, 2021
12021
Interplay of message features and source: predicting twitter users’ engagement behaviors following a terrorist attack
MM Zhan, X Zhao, L Ma
Communication Research Reports 40 (1), 51-64, 2023
2023
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