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Brett R. Gordon
Brett R. Gordon
Professor of Marketing, Kellogg School of Management, Northwestern University
Verified email at kellogg.northwestern.edu - Homepage
Title
Cited by
Cited by
Year
Does AMD spur Intel to innovate more?
R Goettler, B Gordon
Journal of Political Economy 119 (6), 2011
361*2011
A New Approach to Estimating the Production Function for Housing
D Epple, B Gordon, H Sieg
The American Economic Review 100 (3), 905-924, 2010
2152010
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
BR Gordon, F Zettelmeyer, N Bhargava, D Chapsky
Marketing Science 38 (2), 2019
2142019
A dynamic model of consumer replacement cycles in the PC processor industry
BR Gordon
Marketing Science 28 (5), 846-867, 2009
1872009
Advertising Effects in Presidential Elections
B Gordon, W Hartmann
Marketing Science 32 (1), 19-35, 2013
1322013
Does price elasticity vary with economic growth? A cross-category analysis
B Gordon, A Goldfarb, Y Li
Journal of Marketing Research 50 (1), 4-23, 2013
1272013
Inefficiencies in digital advertising markets
BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur
Journal of Marketing 85 (1), 7-25, 2021
952021
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes
BR Gordon, B Sun
Marketing Science 34 (3), 452 - 470, 2015
68*2015
Advertising competition in presidential elections
BR Gordon, WR Hartmann
Quantitative Marketing and Economics 14 (1), 1-40, 2016
61*2016
Marketing and Politics: Models, Behavior, and Policy Implications
BR Gordon, M Lovett, R Shachar, K Arceneaux, O Urminsky
Marketing Letters 23 (2), 391-403, 2012
532012
Drs. Muth and Mills Meet Dr. Tiebout: Integrating Location-Specific Amenities into Multi-Community Equilibrium Models
D Epple, B Gordon, H Sieg
Journal of regional science 50 (1), 381-400, 2010
532010
Competition and product innovation in dynamic oligopoly
RL Goettler, BR Gordon
Quantitative Marketing and Economics 12 (1), 1-42, 2014
522014
Competitive Strategy for Open Source Software
V Kumar, B Gordon, K Srinivasan
Marketing Science 30 (6), 1066-1078, 2011
492011
Field studies of psychologically targeted ads face threats to internal validity
D Eckles, BR Gordon, GA Johnson
Proceedings of the National Academy of Sciences 115 (23), E5254-E5255, 2018
402018
Measuring long-run marketing effects and their implications for long-run marketing decisions
BJ Bronnenberg, JP Dubé, CF Mela, P Albuquerque, T Erdem, B Gordon, ...
Marketing Letters 19 (3), 367-382, 2008
172008
Multiplicity of equilibria and information structures in empirical games: challenges and prospects
RN Borkovsky, PB Ellickson, BR Gordon, V Aguirregabiria, P Gardete, ...
Marketing Letters 26 (2), 115-125, 2015
162015
An empirical study of national vs. local pricing by chain stores under competition
Y Li, BR Gordon, O Netzer
Marketing Science, 2018
15*2018
Close enough? a large-scale exploration of non-experimental approaches to advertising measurement
BR Gordon, R Moakler, F Zettelmeyer
arXiv preprint arXiv:2201.07055, 2022
122022
The Seven Percent Illusion?
B Gordon
Unpublished Columbia Business School working paper, 2003
52003
Charter school entry in market equilibrium
D Epple, MM Ferreyra, BR Gordon
working paper, 2011
42011
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