Brett R. Gordon

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	전체	2020년 이후
서지정보	2468	1345
h-index	19	16
i10-index	19	16

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Dennis EppleProfessor of Economics, Carnegie Melloncmu.edu의 이메일 확인됨
Ronald L. GoettlerProfessor of Economics, Marketing, and Entrepreneurshipsimon.rochester.edu의 이메일 확인됨
Holger SiegUniversity of Pennsylvaniaecon.upenn.edu의 이메일 확인됨
Florian ZettelmeyerProfessor of Marketing, Northwestern Universitykellogg.northwestern.edu의 이메일 확인됨
Wesley R. HartmannGraduate School of Business, Stanford Universitystanford.edu의 이메일 확인됨
Yang LiAssociate Professor of Marketing, Cheung Kong Graduate School of Business, Chinackgsb.edu.cn의 이메일 확인됨
Baohong SunCheung Kong Graduate School of Businessandrew.cmu.edu의 이메일 확인됨
Kinshuk JerathArthur F Burns Professor of Free and Competitive Enterprise, Professor of Business, Marketingcolumbia.edu의 이메일 확인됨
Kenneth C WilburProfessor of Marketing and Analytics, Rady School of Management, University of California, San Diegoucsd.edu의 이메일 확인됨
Sridhar NarayananProfessor of Marketing, Stanford University Graduate School of Businessstanford.edu의 이메일 확인됨
Zsolt KatonaHaas School of Business, UC Berkeleyhaas.berkeley.edu의 이메일 확인됨
Jiwoong ShinProfessor of Marketing at Yale Universityyale.edu의 이메일 확인됨
Robert MoaklerMeta; New York Universitystern.nyu.edu의 이메일 확인됨
Mitchell J. LovettProfessor of Marketing, University of Rochester, Simon School of Businesssimon.rochester.edu의 이메일 확인됨
Avi GoldfarbUniversity of Torontorotman.utoronto.ca의 이메일 확인됨
Oded NetzerArthur J. Samberg Professor of Business, Columbia Universitygsb.columbia.edu의 이메일 확인됨
Dean EcklesMITmit.edu의 이메일 확인됨
Garrett A. JohnsonAssociate Professor, Boston University, Questrom School of Businessbu.edu의 이메일 확인됨
Oleg UrminskyProfessor, University of Chicago Booth School of Business, Marketingchicagobooth.edu의 이메일 확인됨
Akshay RaoProfessor of Marketing, Carlson School of Management, University of Minnesotaumn.edu의 이메일 확인됨

팔로우

Brett R. Gordon

Charles H. Kellstadt Professor of Marketing, Kellogg School of Management, Northwestern University

kellogg.northwestern.edu의 이메일 확인됨 - 홈페이지

Empirical Industrial Organization Causal Inference Experimentation Advertising Pricing


제목 서지정보순 정렬 연도순 정렬 제목순 정렬	인용 인용	연도
Does AMD spur Intel to innovate more? R Goettler, B Gordon Journal of Political Economy 119 (6), 2011	413	2011
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook BR Gordon, F Zettelmeyer, N Bhargava, D Chapsky Marketing Science 38 (2), 193-225, 2019	335	2019
A New Approach to Estimating the Production Function for Housing D Epple, B Gordon, H Sieg The American Economic Review 100 (3), 905-924, 2010	266	2010
Inefficiencies in digital advertising markets BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur Journal of Marketing 85 (1), 7-25, 2021	233	2021
A dynamic model of consumer replacement cycles in the PC processor industry BR Gordon Marketing Science 28 (5), 846-867, 2009	198	2009
Advertising Effects in Presidential Elections B Gordon, W Hartmann Marketing Science 32 (1), 19-35, 2013	168	2013
Does price elasticity vary with economic growth? A cross-category analysis B Gordon, A Goldfarb, Y Li Journal of Marketing Research 50 (1), 4-23, 2013	157	2013
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes BR Gordon, B Sun Marketing Science 34 (3), 452 - 470, 2015	98	2015
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement BR Gordon, R Moakler, F Zettelmeyer Marketing Science 42 (4), 768-793, 2023	93	2023
Field studies of psychologically targeted ads face threats to internal validity D Eckles, BR Gordon, GA Johnson Proceedings of the National Academy of Sciences 115 (23), E5254-E5255, 2018	73	2018
Advertising competition in presidential elections BR Gordon, WR Hartmann Quantitative Marketing and Economics 14 (1), 1-40, 2016	72*	2016
Marketing and Politics: Models, Behavior, and Policy Implications BR Gordon, M Lovett, R Shachar, K Arceneaux, O Urminsky Marketing Letters 23 (2), 391-403, 2012	65	2012
Competition and product innovation in dynamic oligopoly RL Goettler, BR Gordon Quantitative Marketing and Economics 12, 1-42, 2014	64	2014
Competitive Strategy for Open Source Software V Kumar, B Gordon, K Srinivasan Marketing Science 30 (6), 1066-1078, 2011	63	2011
Drs. Muth and Mills Meet Dr. Tiebout: Integrating Location-Specific Amenities into Multi-Community Equilibrium Models D Epple, B Gordon, H Sieg Journal of regional science 50 (1), 381-400, 2010	50	2010
An empirical study of national vs. local pricing by chain stores under competition Y Li, BR Gordon, O Netzer Marketing Science 37 (5), 812-837, 2018	28	2018
Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections BR Gordon, MJ Lovett, B Luo, JC Reeder III Management Science 69 (1), 220-243, 2023	20	2023
Multiplicity of equilibria and information structures in empirical games: challenges and prospects: Session at the 9th Triennial Choice Symposium RN Borkovsky, PB Ellickson, BR Gordon, V Aguirregabiria, P Gardete, ... Marketing Letters 26, 115-125, 2015	19	2015
Measuring long-run marketing effects and their implications for long-run marketing decisions BJ Bronnenberg, JP Dubé, CF Mela, P Albuquerque, T Erdem, B Gordon, ... Marketing Letters 19 (3), 367-382, 2008	19	2008
Digitization and Flexibility: Evidence from the South Korean Movie Market J Yang, E Anderson, BR Gordon Marketing Science 40 (5), 821-843, 2021	9	2021

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