Using market basket analysis in management research H Aguinis, LE Forcum, H Joo Journal of Management 39 (7), 1799-1824, 2013 | 150 | 2013 |
Does a dollar get you a dollar’s worth of merchandise? The impact of power distance belief on price-quality judgments AK Lalwani, L Forcum Journal of Consumer Research 43 (2), 317-333, 2016 | 140 | 2016 |
Consumer memory dynamics: effects of branding and advertising on formation, stability, and use of consumer memory S Krishnan, L Forcum The SAGE Handbook of Applied Memory, 329-347, 2014 | 5 | 2014 |
When and why do artifact emojis lead to backfire effects on consumer response? CH Kim, L Forcum, M Giebelhausen Journal of Consumer Behaviour, 2024 | 4 | 2024 |
My Picture, My Product: Does Co-Creation of a Usage Experience Lead to Positive Consumer Outcomes? S Krishnan, A Lakshmanan, L Forcum ACR North American Advances, 2011 | 3 | 2011 |
Minds that Don’t Matter: Online Interaction with Brands Decreases Empathy for People L Forcum Advances in Consumer Research 45, 603-604, 2018 | 1 | 2018 |
Why good consumers love bad brands: Assertive language makes consumers care for brands L Forcum Indiana University, 2015 | 1 | 2015 |
The dark side of product visualization: Negative effects of imagery A Lakshmanan, L Forcum, S Krishnan ACR North American Advances, 2013 | 1 | 2013 |
Overcoming the Love Gap: AI-Enabled Relationship-Building by Robot Chefs AE Wilson, L Forcum, M Giebelhausen Cornell Hospitality Quarterly, 19389655241309636, 2025 | | 2025 |
Refining online consumer search into an opportunity BDL Santos, L Forcum Applied Marketing Analytics 3 (4), 363-373, 2018 | | 2018 |
Refining Online Consumer Search into an Opportunity B De los Santos, L Forcum Applied Marketing Analytics 4 (1), 2018 | | 2018 |
Minds That Don’T Matter: Attributing Minds to Brands Decreases Empathy For People L Forcum ACR North American Advances, 2017 | | 2017 |
You Can’t Make Me, But You Should Try: Benefits of Controlling Behavior by Brands L Forcum, S Krishnan ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM PROCEEDINGS, 97, 2015 | | 2015 |