| Bon Appétit for Apps: Young American Consumers’ Acceptance of Mobile Applications H Yang Journal of Computer Information Systems 53 (3), 85-96, 2013 | 294 | 2013 |
| Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers’ mobile viral marketing attitude, intent and behavior H Yang, L Zhou Journal of Targeting, Measurement and Analysis for Marketing 19 (2), 85-98, 2011 | 186 | 2011 |
| Social media use and online political participation among college students during the US election 2012 HC Yang, JL DeHart Social Media+ Society 2 (1), 2056305115623802, 2016 | 163 | 2016 |
| Public accounting vs private accounting, career choice of accounting students in China L Wen, HC Yang, D Bu, L Diers, H Wang Journal of Accounting in Emerging Economies 8 (1), 124-140, 2018 | 120 | 2018 |
| Social sharing of online videos: Examining American consumers’ video sharing attitudes, intent, and behavior HC Yang, Y Wang Psychology & Marketing 32 (9), 907-919, 2015 | 116 | 2015 |
| Predicting young Chinese consumers' mobile viral attitudes, intents and behavior H Yang, H Liu, L Zhou Asia Pacific Journal of Marketing and Logistics 24 (1), 59-77, 2012 | 108 | 2012 |
| Market mavens in social media: Examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior H Yang Journal of Asia-Pacific Business 14 (2), 154-178, 2013 | 81 | 2013 |
| Privacy Concerns, Regulation, & Social Media: Young American Consumers' Online Privacy Concerns, Trust, Risk, Social Media Use and Regulatory Support H Yang Journal of New Communications Research 5 (1), 1-30, 2013 | 44* | 2013 |
| A COMPARATIVE STUDY OF AMERICAN AND CHINESE YOUNG CONSUMERS'ACCEPTANCE OF MOBILE ADVERTISING H Yang International Journal of Mobile Marketing, 60-76, 2010 | 42* | 2010 |
| Predicting young American and Chinese consumers’ mobile viral attitudes, intents, and behavior H Yang, L Zhou, H Liu Journal of International Consumer Marketing 24 (1-2), 24-42, 2012 | 35 | 2012 |
| A Cross-Cultural Study of Market Mavenism in Social Media: Exploring Young American and Chinese Consumers' Viral Marketing Attitudes, eWOM Motives, and Behavior H Yang International Journal of Internet Marketing and Advertising 8 (2), 102-124, 2013 | 31 | 2013 |
| Prior negative experience of online disclosure, privacy concerns, and regulatory support in Chinese social media H Yang, H Liu Chinese Journal of Communication 7 (1), 40-59, 2014 | 30 | 2014 |
| Young American Consumers’ Prior Negative Experience of Online Disclosure, Online Privacy Concerns, and Privacy Protection Behavioral Inten H Yang Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior 25 …, 2012 | 29 | 2012 |
| Lead us into temptation: A survey of college students' media use, materialism, beliefs, and attitudes toward advertising, status consumption tendencies, compulsive buying … H Yang Southern Illinois University at Carbondale, 2006 | 20 | 2006 |
| A cross-cultural study between American and Chinese college students regarding television viewing, materialism, beliefs and attitude toward advertising H Yang, DJ Ganahl Association for Educators in Journalism and Mass Communication 2004 …, 2004 | 19 | 2004 |
| Predicting Chinese young consumers’ acceptance of mobile advertising: a structural equation modeling approach H Yang, H Liu, L Zhou Chinese Journal of Communication 3 (4), 435-452, 2010 | 17 | 2010 |
| Young Chinese Consumers' Social Media Use, Online Privacy Concerns, and Behavioral Intents of Privacy Protection. HC Yang International Journal of China Marketing 4 (1), 2013 | 13 | 2013 |
| Prior negative experience, online privacy concerns and intent to disclose personal information in Chinese social media H Yang International Journal of E-Business Research (IJEBR) 10 (2), 23-44, 2014 | 11 | 2014 |
| US Election 2020: Intentions to participate in political crowdfunding during COVID-19 pandemic H Baber, R Kusumarani, H Yang Administrative Sciences 12 (3), 77, 2022 | 5 | 2022 |
| Predicting US College Students' Interest in Studying in China: Social Influence, Personal Experiences, Country Reputation, and Media Coverage. H Yang, Y Wang Frontiers: The Interdisciplinary Journal of Study Abroad 30 (2), 136-160, 2018 | 4 | 2018 |
