| On the role of social media in the ‘responsible’food business: Blogger buzz on health and obesity issues HHM Lee, W Dolen, A Kolk Journal of Business Ethics 118 (4), 695-707, 2013 | 79 | 2013 |
| Creative participation: Collective sentiment in online co-creation communities HHM Lee, W van Dolen Information & Management 52 (8), 951-964, 2015 | 78 | 2015 |
| The role of consumer data in marketing: A research agenda L Blasco-Arcas, HHM Lee, MN Kastanakis, M Alcaņiz, ... Journal of Business Research 146, 436-452, 2022 | 50 | 2022 |
| A fat debate on big food? Unraveling blogosphere reactions A Kolk, HHM Lee, W Van Dolen California Management Review 55 (1), 47-73, 2012 | 14 | 2012 |
| In Pursuit of Happiness: Phenomenological Study of the Konmari Decluttering Method HHM Lee NA - Advances in Consumer Research 45, 454-457, 2017 | 12 | 2017 |
| Making of Celebrities: a Comparative Analysis of Taiwanese and American Fashion Bloggers HHM Lee Advances in Consumer Research 44, 319-324, 2016 | 10 | 2016 |
| Influencer marketing post Covid-19: Notes on being a personal brand HHM Lee, L Blasco-Arcas Managing a Post-Covid19 Era 25, 2020 | 5 | 2020 |
| Paving the way for social CEOs: An exploration of using social media in leadership communication HHM Lee, VL de Jongh 2016 Global Marketing Conference at Hong Kong, 1405, 2016 | 3 | 2016 |
| Shades of Representation: Auto-Detection and Perception of Skin-tone Diversity in Visual Marketing Communication W Xie, G Overgoor, HHM Lee, Z Han Available at SSRN 4462296, 2023 | 1 | 2023 |
| Automated Detection of Skin Tone Diversity in Visual Marketing Communication W Xie, G Overgoor, HHM Lee, Z Han | 1 | 2023 |
| 10. Social and nonprofit marketing: issues and opportunities in marketing beyond business CB Weinberg, HHM Lee The Nature of the New Firm: Beyond the Boundaries of Organisations and …, 2011 | 1 | 2011 |
| CREEPY BUT RELEVANT: AN EXPLORATION OF THE EFFECTS OF SYNCED ADVERTISING HHM Lee Global Marketing Conference, 858-858, 2023 | | 2023 |
| I DON'T ENVY YOU: EXPLORING THE EFFECTS OF HUMAN VS. VIRTUAL SOCIAL MEDIA INFLUENCERS ON CONSUMER WELL-BEING HHM Lee, L Blasco-Arcas Global Marketing Conference, 207-207, 2023 | | 2023 |
| How to prioritise humans in artificial intelligence design for business L Blasco-Arcas, HHM Lee LSE Business Review, 2021 | | 2021 |
| I Am Authentic and You Said It: Analyzing Brand Authenticity on Social Media HHM Lee, J Engelhardt ACR North American Advances, 2021 | | 2021 |
| Good Deeds Across the Board: How Organisations Can Foster Prosocial Behaviour Across Domains C HOANG, HHM LEE, D LUP ESCP Impact Series, 2021 | | 2021 |
| Mind the Self, then the world: A Discussion on the Dark Side of Mindfulness Practices HHM Lee, C Gaston-Breton ESCP Impact Series, 2021 | | 2021 |
| How Can Consumers Both Value and Resist Consumption? An Exploration of Consumer Relationships With Possessions in Their Pursuit of Happiness HH Meg Lee, C Gaston-Breton ACR North American Advances, 2020 | | 2020 |
| How decluttering and organizing enhance consumers' happiness? A multicultural exploration through the KonMari Method C Gaston-Breton, HHM Lee 2018 Global Marketing Conference at Tokyo, 830-830, 2018 | | 2018 |
| PAVING THE WAY FOR SOCIAL CEOS: A CROSS-COUNTRY COMPARISON OF ADAPTING SOCIAL MEDIA IN LEADERSHIP COMMUNICATION HHM Lee, Y Song, VL de Jongh Global Marketing Conference, 666-666, 2018 | | 2018 |
Ans KolkUniversity of Amsterdam, Amsterdam Business School, The NetherlandsVerified email at uva.nl
