| Synergy effects of innovation on firm performance R Lee, JH Lee, TC Garrett Journal of business research 99, 507-515, 2019 | 359 | 2019 |
| How does market orientation contribute to service firm performance? An examination of alternative mechanisms S Matear, P Osborne, T Garrett, BJ Gray European journal of marketing 36 (9/10), 1058-1075, 2002 | 345 | 2002 |
| Market orientation, brand investment, new service development, market position and performance for service organisations S Matear, BJ Gray, T Garrett International Journal of Service Industry Management 15 (3), 284-301, 2004 | 283 | 2004 |
| Success through customer‐driven new product development: a comparison of US and New Zealand small entrepreneurial high technology firms WE Souder, D Buisson, T Garrett Journal of Product Innovation Management: an international publication of …, 1997 | 231 | 1997 |
| National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand TC Garrett, DH Buisson, CM Yap Industrial Marketing Management 35 (3), 293-307, 2006 | 138 | 2006 |
| Realising competitive advantage through HRM in New Zealand service industries V Browning, F Edgar, B Gray, T Garrett The Service Industries Journal 29 (6), 741-760, 2009 | 118 | 2009 |
| The contributions of firm innovativeness to customer value in purchasing behavior J Kim, KH Kim, TC Garrett, H Jung Journal of product innovation management 32 (2), 201-213, 2015 | 84 | 2015 |
| Quest for social safety in imported foods in China: Gatekeeper perceptions J Knight, H Gao, T Garrett, K Deans Appetite 50 (1), 146-157, 2008 | 78 | 2008 |
| Organizational attractiveness of foreign‐based companies: A country of origin perspective FJ Froese, A Vo, TC Garrett International Journal of Selection and Assessment 18 (3), 271-281, 2010 | 73 | 2010 |
| A study of the attitude toward convergent products: a focus on the consumer perception of functionalities S Lee, JH Lee, TC Garrett Journal of Product Innovation Management 30 (1), 123-135, 2013 | 71 | 2013 |
| Do Confucian principles enhance sustainable marketing and customer equity? Y Sun, TC Garrett, KH Kim Journal of Business Research 69 (9), 3772-3779, 2016 | 61 | 2016 |
| Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity Y Sun, TC Garrett, I Phau, B Zheng Journal of Business Research 117, 615-622, 2020 | 57 | 2020 |
| A store brand’s country-of-origin or store image: what matters to consumers? TC Garrett, S Lee, K Chu International Marketing Review 34 (2), 272-292, 2017 | 57 | 2017 |
| Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal LS McNeill, RP Hamlin, RH McQueen, L Degenstein, S Wakes, TC Garrett, ... Journal of Cleaner Production 260, 121026, 2020 | 53 | 2020 |
| Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy LS McNeill, RP Hamlin, RH McQueen, L Degenstein, TC Garrett, L Dunn, ... International journal of consumer studies 44 (4), 361-368, 2020 | 48 | 2020 |
| A study of the attitudes towards unethical selling amongst Chinese salespeople N Lee, A Beatson, TC Garrett, I Lings, X Zhang Journal of Business Ethics 88, 497-515, 2009 | 43 | 2009 |
| The moderating role of power distance on the reaction of consumers to the CEO as a spokesperson during a product harm crisis: Insights from China and South Korea D Laufer, TC Garrett, B Ning Journal of International Management 24 (3), 215-221, 2018 | 34 | 2018 |
| Assessing sources of competitive advantage in a service-dominant world BJ Gray, S Matear, KR Deans, T Garrett Australasian Marketing Journal 15 (1), 69-75, 2007 | 34 | 2007 |
| The effects of innovation-oriented mission statements on innovation performance and non-financial business performance H Zhang, T Garrett, X Liang Asian Journal of Technology Innovation 23 (2), 157-171, 2015 | 26 | 2015 |
| Media habits of sensation seekers A Blakeney, C Findley, DR Self, R Ingram, T Garrett Journal of Global Academy of Marketing Science 20 (2), 179-187, 2010 | 22 | 2010 |
