| Value of corporate social responsibility for multiple stakeholders and social impact–Relationship marketing perspective G Pfajfar, A Shoham, A Małecka, M Zalaznik Journal of business research 143, 46-61, 2022 | 188 | 2022 |
| Business relationship process management as company dynamic capability improving relationship portfolio M Mitrega, G Pfajfar Industrial marketing management 46, 193-203, 2015 | 143 | 2015 |
| Challenges in conducting and publishing research on the Middle East and Africa in leading journals CR Lages, G Pfajfar, A Shoham International marketing review 32 (1), 52-77, 2015 | 114 | 2015 |
| Mednarodno poslovanje MM Brenčič, G Pfajfar, M Rašković, M Lisjak, A Ekar Ekonomska fakulteta, 2017 | 79 | 2017 |
| A look at the future of work: The digital transformation of teams from conventional to virtual D Vuchkovski, M Zalaznik, M Mitręga, G Pfajfar Journal of Business Research 163, 113912, 2023 | 70 | 2023 |
| Managing in a time of crisis: marketing, HRM and innovation M Makovec Brenčič, G Pfajfar, M Rašković Journal of Business & Industrial Marketing 27 (6), 436-446, 2012 | 56 | 2012 |
| Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective A Małecka, M Mitręga, B Mróz-Gorgoń, G Pfajfar Journal of Business Research 144, 163-179, 2022 | 48 | 2022 |
| Power source drivers and performance outcomes of functional and dysfunctional conflict in exporter–importer relationships G Pfajfar, A Shoham, MM Brenčič, D Koufopoulos, CS Katsikeas, ... Industrial Marketing Management 78, 213-226, 2019 | 44 | 2019 |
| How export barriers, motives, and advantages impact export performance in developing countries NK Anil, A Shoham, G Pfajfar International Journal of Export Marketing 1 (2), 117-141, 2016 | 32 | 2016 |
| Monika Lisjak in Aleš Ekar. 2009 M Makovec Brenčič, G Pfajfar, M Rašković Mednarodno poslovanje, 0 | 28 | |
| Slovenian business culture–How proverbs shape dynamic leadership styles G Pfajfar, M Uhan, T Fang, T Redek Journal of East European Management Studies, 433-457, 2016 | 23 | 2016 |
| Co-creating value in post-communists contexts: capability perspective M Mitrega, V Spacil, G Pfajfar Journal of Services Marketing 35 (2), 169-181, 2021 | 19 | 2021 |
| Segmentation of collaborative consumption consumers: Social identity theory perspective A Małecka, M Mitręga, G Pfajfar International Journal of Consumer Studies 46 (6), 2445-2465, 2022 | 18 | 2022 |
| Trgovska blagovna znamka G Pfajfar, M Konečnik Teorija in praksa 44 (5), 641-657, 2007 | 15 | 2007 |
| From greenwashing to green B2B marketing: A systematic literature review A Vangeli, A Małecka, M Mitręga, G Pfajfar Industrial Marketing Management 115, 281-299, 2023 | 12 | 2023 |
| Power in business relationships: dynamics, strategies and internationalisation D Siemieniako, M Mitręga, H Makkonen, G Pfajfar Routledge, 2022 | 9 | 2022 |
| Evaluating the role of Confucian virtues in Chinese negotiation strategies using a Yin Yang cultural perspective G Pfajfar, A Małecka European Journal of International Management 17 (2-3), 290-323, 2022 | 9 | 2022 |
| Systematic review of international marketing capabilities in dynamic capabilities view–calibrating research on international dynamic marketing capabilities G Pfajfar, M Mitręga, A Shoham International Marketing Review 41 (1), 237-272, 2024 | 8 | 2024 |
| Is partner knowledge equally important for businesses from post-communist countries?–comparative study of Polish and Slovenian companies M Mitręga, V Spáčil, G Pfajfar Journal of East European Management Studies 24 (1), 155-177, 2019 | 5 | 2019 |
| M. Lisjak in A. Ekar. 2009 M Makovec Brenčič, G Pfajfar, M Rašković Mednarodno poslovanje, 0 | 5 | |
