Malliga Marimuthu
Malliga Marimuthu
La Trobe Business School, La Trobe University, Australia
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What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain
SHW Chuah, M Marimuthu, J Kandampully, A Bilgihan
Journal of retailing and consumer services 36, 124-136, 2017
Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
SHW Chuah, PA Rauschnabel, M Marimuthu, R Thurasamy, B Nguyen
Journal of Service Theory and Practice 27 (3), 616-641, 2017
Perceived Justice in Service Recovery and Switching Intention: Evidence from Malaysian Mobile Telecommunication Industry
D Nikbin, I Ismail, M Marimuthu, H Armesh
Management Research Review 35 (3,4), 309-325, 2012
Perceived Justice in Service Recovery and Recovery Satisfaction: The Moderating Role of Corporate Image
D Nikbin, I Ismail, M Marimuthu, M Jalalkamali
International Journal of Marketing Studies 2 (2), 47-56, 2010
The impact of firm reputation on customers’ responses to service failure: the role of failure attributions
D Nikbin, I Ismail, M Marimuthu, I Younis Abu‐Jarad
Business Strategy Series 12 (1), 19-29, 2011
Trust and repurchase intention on online tourism services among Malaysian consumers
NSA Razak, M Marimuthu, A Omar, M Mamat
Procedia-Social and Behavioral Sciences 130, 577-582, 2014
Relationships of perceived justice to service recovery, service failure attributions, recovery satisfaction, and loyalty in the context of airline travelers
D Nikbin, M Marimuthu, SS Hyun, I Ismail
Asia Pacific Journal of Tourism Research 20 (3), 239-262, 2015
The effect of perceived value on the loyalty of Generation Y mobile internet subscribers: A proposed conceptual framework
HW Chuah, M Marimuthu, T Ramayah
Procedia-Social and Behavioral Sciences 130, 532-541, 2014
Influence of perceived service fairness on relationship quality and switching intention: An empirical study of restaurant experiences
D Nikbin, M Marimuthu, SS Hyun
Current Issues in Tourism 19 (10), 1005-1026, 2016
The path towards healthcare sustainability: the role of organisational commitment
CY Goh, M Marimuthu
Procedia-Social and Behavioral Sciences 224, 587-592, 2016
Emergence of sustainability based approaches in healthcare: expanding research and practice
M Marimuthu, H Paulose
Procedia-Social and Behavioral Sciences 224, 554-561, 2016
Trust and new technologies: Marketing and management on the internet and mobile media
T Kautonen
Edward Elgar Publishing, 2008
Technology Adoption Among Small And Medium Enterprises (SME's): A Research Agenda.
R Thurasamy, O Mohamad, A Omar, M Marimuthu
World Academy of Science, Engineering and Technology Journal 53, 943-946, 2009
Future scenarios of the collaborative economy: centrally orchestrated, social bubbles or decentralized autonomous?
JA Fehrer, S Benoit, L Aksoy, TL Baker, SJ Bell, RJ Brodie, M Marimuthu
Journal of Service Management 29 (5), 859-882, 2018
Determining factors for the usage of web-based marketing applications by small and medium enterprises (SMEs) in Malaysia
A Omar, T Ramayah, LB Lin, O Mohamad, M Marimuthu
Journal of Marketing Development and Competitiveness 5 (2), 70-86, 2011
The relationship between informational justice, recovery satisfaction, and loyalty: the moderating role of failure attributions
D Nikbin, I Ismail, M Marimuthu
Service Business 7, 419-435, 2013
Green manufacturing practices and performance among SMEs: evidence from a developing nation
T Ramayah, O Mohamad, A Omar, M Marimuthu, JYA Leen
Green technologies and business practices: an it approach, 208-225, 2013
Determinants of technology adoption among Malaysian SMEs: An IDT perspective
T Ramayah, O Mohamad, A Omar, M Marimuthu, JYA Leen
Journal of Information and Communication Technology 12, 103-119, 2013
The relationship of service failure attributions, service recovery justice and recovery satisfaction in the context of airlines
D Nikbin, I Ismail, M Marimuthu, H Salarzehi
Scandinavian Journal of Hospitality and Tourism 12 (3), 232-254, 2012
Readiness to adopt e-business among SMEs in Malaysia: antecedents and consequence
M Marimuthu, A Omar, T Ramayah, O Mohamad
Adoption of Virtual Technologies for Business, Educational, and Governmental …, 2013
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