| Online relationship marketing through content creation and curation A Abid, P Harrigan, SK Roy Marketing Intelligence & Planning 38 (6), 699-712, 2020 | 49 | 2020 |
| A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media A Abid, P Harrigan, S Roy Journal of Strategic Marketing 29 (4), 359-374, 2021 | 35 | 2021 |
| An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation A Abid, P Harrigan Australasian marketing journal 28 (2), 71-82, 2020 | 32 | 2020 |
| Political social media marketing: a systematic literature review and agenda for future research A Abid, SK Roy, J Lees-Marshment, BL Dey, SS Muhammad, S Kumar Electronic Commerce Research, 1-36, 2023 | 24 | 2023 |
| Social media in politics: how to drive engagement and strengthen relationships A Abid, P Harrigan, S Wang, SK Roy, T Harper Journal of marketing management 39 (3-4), 298-337, 2023 | 16 | 2023 |
| Social media marketing: Adoption, strategies, approaches, audience behavior, and content for political marketing A Abid, SK Roy The Impact of Digitalization on Current Marketing Strategies, 117-130, 2024 | 7 | 2024 |
| Business Model Innovation through AI Adaptation: The Role of Strategic Human Resources Management SK Roy, BL Dey, DM Brown, A Abid, C Apostolidis, M Christofi, S Tarba British Journal of Management, 2025 | 3 | 2025 |
| Political social media marketing: a relationship marketing perspective A Abid | | 2022 |
