| Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance RA Peterson, J Jeong Journal of the academy of marketing science 38, 677-690, 2010 | 179 | 2010 |
| Novel reassortant influenza A (H5N8) viruses among inoculated domestic and wild ducks, South Korea, 2014 HM Kang, EK Lee, BM Song, J Jeong, JG Choi, J Jeong, OK Moon, ... Emerging infectious diseases 21 (2), 298, 2015 | 129 | 2015 |
| Factors affecting consumers’ alternative meats buying intentions: Plant-based meat alternative and cultured meat J Hwang, J You, J Moon, J Jeong Sustainability 12 (14), 5662, 2020 | 121 | 2020 |
| The effect of agritourism experience on consumers’ future food purchase patterns S Kim, SK Lee, D Lee, J Jeong, J Moon Tourism Management 70, 144-152, 2019 | 93 | 2019 |
| Electronic commerce and online consumer behavior research: A literature review Y Hwang, J Jeong Information Development 32 (3), 377-388, 2016 | 77 | 2016 |
| Consumers’ attitude toward sustainable food products: Ingredients vs. Packaging S Seo, HK Ahn, J Jeong, J Moon Sustainability 8 (10), 1073, 2016 | 76 | 2016 |
| From corporate social responsibility to creating shared value with suppliers through mutual firm foundation in the Korean bakery industry: a case study of the SPC Group D Lee, J Moon, J Cho, HG Kang, J Jeong Mutual, Cooperative and Employee-Owned Businesses in the Asia Pacific, 153-175, 2017 | 59 | 2017 |
| Executive insights: The global network communications agency M Tharp, J Jeong Journal of International Marketing 9 (4), 111-131, 2001 | 43 | 2001 |
| High Charge Storage Capacity Electrodeposited Iridium Oxide Film on Liquid Crystal Polymer-Based Neural Electrodes. S Shin, J Kim, J Jeong, TM Gwon, GJ Choi, SE Lee, J Kim, SB Jun, ... Sensors & Materials 28 (3), 2016 | 35 | 2016 |
| Out‐of‐stock, sold out, or unavailable? Framing a product outage in online retailing RA Peterson, Y Kim, J Jeong Psychology & marketing 37 (3), 428-440, 2020 | 26 | 2020 |
| Exploring the impact of advertising on brand equity and shareholder value J Jeong The University of Texas at Austin, 2004 | 26 | 2004 |
| Grocery shopping via t-commerce in Korea: New shopping channel adoption behavior based on prior e-commerce experience D Lee, H Jeong, J Cho, J Jeong, J Moon International Food and Agribusiness Management Review 18 (2), 1-16, 2015 | 20 | 2015 |
| Deceptive advertising and abnormal stock returns: An event study analysis J Jeong, C Yun Yoo International Journal of advertising 30 (3), 509-535, 2011 | 20 | 2011 |
| Exploring the missing point of view in international advertising management: local managers in global advertising agencies J Jeong, M Tharp, H Choi International Journal of Advertising 21 (3), 293-321, 2002 | 12 | 2002 |
| Incidence and clinical behavior of papillary thyroid carcinoma in renal allograft recipients: A single center experience J Lee, JJ Jeong, YS Lee, KH Nam, HS Chang, WY Chung, EY Soh, ... Transplantation proceedings 40 (10), 3751-3754, 2008 | 10 | 2008 |
| Advertising vs. R&D: Relative effectiveness on brand equity J Jeong South African Journal of Business Management 46 (3), 31-42, 2015 | 9 | 2015 |
| Market segmentation based on attributes for the purchase of fresh ginseng D Lee, J Jeong, SG Yu, J Moon, GH Jung Agribusiness and information management, 2012 | 9 | 2012 |
| Impacts of socially responsible corporate activities on Korean consumers’ corporate evaluations in the agrifood industry D Lee, J Moon, YC Choe, J Jeong Sustainability 8 (12), 1292, 2016 | 8 | 2016 |
| The factors of consumers’ taste preferences for beer and change in attitude: Focusing on Korean consumers’ preference for imported beer JP Cho, DM Lee, JS Jeong, JH Moon J Foodserv Manag Soc Korea 17, 7-30, 2014 | 7 | 2014 |
| Success Factors of Paris Baguettes Bakery Franchise Business JS Jeong, HN Jeong, KH Ko, HG Kang Asia Marketing Journal 15 (2), 1, 2013 | 6 | 2013 |
