Margaret A. Johnston
Margaret A. Johnston
The University of Queensland Business School
Verified email at - Homepage
Cited by
Cited by
Improving teaching in higher education: Student and teacher perspectives
DJ Reid, M Johnston
Educational studies 25 (3), 269-281, 1999
A review of the application of event studies in marketing
MA Johnston
Academy of Marketing Science Review 2007, 1, 2007
How organisations are using blended e-learning to deliver more flexible approaches to trade training
VJ Callan, MA Johnston, AL Poulsen
Journal of Vocational Education & Training 67 (3), 294-309, 2015
The impact of sponsorship announcements on shareholder wealth in Australia
MA Johnston
Asia Pacific Journal of Marketing and Logistics 22 (2), 156-178, 2010
Conceptual foundations of sponsorship research
MA Johnston, GS Spais
Journal of Promotion Management 21 (3), 296-312, 2015
Rules of engagement: A discrete choice analysis of sponsorship decision making
MA Johnston, N Paulsen
Journal of Marketing Management 30 (7-8), 634-663, 2014
The evolution of scholarly research on sponsorship: Expectations about the future of this research domain
GS Spais, MA Johnston
Journal of Promotion Management 20 (3), 267-290, 2014
The influence of club and sponsor images and club-sponsor congruence in the Australian Football League
MA Johnston, N Paulsen
International Journal of Sport Management and Marketing 9 (1-2), 29-53, 2011
Illuminating the dark corners of sponsorship decision making.
MA Johnston
Journal of sponsorship 3 (4), 2010
E-assessment: challenges to the legitimacy of VET practitioners and auditors
VJ Callan, MA Johnston, B Clayton, AL Poulsen
Journal of Vocational Education & Training 68 (4), 416-435, 2016
Influences upon social media adoption and changes to training delivery in vocational education institutions
VJ Callan, MA Johnston
Journal of Vocational Education & Training 74 (4), 619-644, 2022
Third-person perceptions of gambling sponsorship advertising
MA Johnston, LR Bourgeois
Sport, Business and Management: An International Journal 5 (5), 413-434, 2015
The sum of all fears: Stakeholder responses to sponsorship alliance risk
MA Johnston
Tourism Management Perspectives 15, 91-104, 2015
Social media and student outcomes: teacher, student and employer views
M Johnston, V Callan
National Centre for Vocational Education Research, 2017
The relative importance of sponsorship selection criteria: A choice-based conjoint experiment using hierarchical Bayes analysis
M Johnston, N Paulsen
University of Otago and ANZMAC, 2007
Cloud Computing in Local Government: From the Perspective of Four London Borough Councils
J Chang, M Johnston
International Journal of Cloud Applications and Computing (IJCAC) 2 (4), 1-15, 2012
Towards a real-time cluster computing infrastructure
P Hui, S Chikkagoudar, D Chavarrķa-Miranda, M Johnston
RTSS 2011 Organization Committee, 17, 2011
Health Services Research, Economics and Outcomes Research [86–113] 86. What Happens to Patients with Complex Regional Pain Syndrome of Greater than 12 Months’ Duration?
MF Shaikh, NG Shenker
Rheumatology 49 (suppl_1), i65-i75, 2010
Approaches to cloud computing in the public sector: Case studies in uk local government
J Chang, M Johnston
Cloud Security: Concepts, Methodologies, Tools, and Applications, 188-209, 2019
Sponsorship research: drawing on the past to shape the future of sponsorship
MA Johnston, GS Spais
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015
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