| How do firms make money selling digital goods online? A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ... Marketing Letters 25 (3), 331-341, 2014 | 190 | 2014 |
| Demand for "Healthy" Products: False Claims and FTC Regulation A Rao, E Wang Journal of Marketing Research 54 (6), 968-989, 2017 | 78* | 2017 |
| Online Content Pricing: Purchase and Rental Markets A Rao Marketing Science 34 (3), 430–451, 2015 | 59* | 2015 |
| Deceptive Claims using Fake News Advertising: The Impact on Consumers A Rao Journal of Marketing Research 59 (3), 534-554, 2022 | 37 | 2022 |
| Strategic Research and Development Investment Decisions in the Pharmaceutical Industry A Rao Marketing Science 39 (3), 564-586, 2020 | 23* | 2020 |
| Quality vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema A Rao, WR Hartmann Quantitative Marketing and Economics 13 (2), 117-134, 2015 | 18 | 2015 |
| Debunking misinformation about consumer products: Effects on beliefs and purchase behavior J Fong, T Guo, A Rao Journal of Marketing Research, 00222437221147088, 2023 | 16* | 2023 |
| Do Made in USA Claims Matter? X Kong, A Rao Marketing Science 40 (4), 731-764, 2021 | 14* | 2021 |
| Value of Aggregators S Akca, A Rao Marketing Science 39 (5), 893-922, 2020 | 10 | 2020 |
| Industry-Funded Research and Bias in Food Science A Rao Quantitative Marketing and Economics 20 (1), 39-67, 2022 | 4 | 2022 |
| The Impact of “From” prices on the Purchase Funnel: Insights from Field Experiments at an Online Travel Marketplace S Banerjee, A Rao, G Zervas Available at SSRN 4069508, 2022 | 1* | 2022 |
| The Impact of Voluntary Labeling A Rao, R Ursu Available at SSRN 4476545, 2023 | | 2023 |
