Brahim Zarouali
Brahim Zarouali
Assistant Professor at ASCoR, University of Amsterdam
Verified email at uva.nl
Title
Cited by
Cited by
Year
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda
L Hudders, P De Pauw, V Cauberghe, K Panic, B Zarouali, E Rozendaal
Journal of Advertising 46 (2), 333-349, 2017
1132017
Predicting consumer responses to a chatbot on Facebook
B Zarouali, E Van den Broeck, M Walrave, K Poels
Cyberpsychology, Behavior, and Social Networking 21 (8), 491-497, 2018
842018
“Do you like cookies?” Adolescents' skeptical processing of retargeted Facebook-ads and the moderating role of privacy concern and a textual debriefing
B Zarouali, K Ponnet, M Walrave, K Poels
Computers in Human Behavior 69, 157-165, 2017
712017
Chatbot advertising effectiveness: When does the message get through?
E Van den Broeck, B Zarouali, K Poels
Computers in Human Behavior 98, 150-157, 2019
652019
Considering children's advertising literacy from a methodological point of view: past practices and future recommendations
B Zarouali, P De Pauw, K Ponnet, M Walrave, K Poels, V Cauberghe, ...
Journal of current issues and research in advertising, 2018
202018
The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites
B Zarouali, K Poels, M Walrave, K Ponnet
International Journal of Advertising, 2019
182019
‘You talking to me?’The influence of peer communication on adolescents’ persuasion knowledge and attitude towards social advertisements
B Zarouali, K Poels, M Walrave, K Ponnet
Behaviour & Information Technology 37 (5), 502-516, 2018
182018
Platform ad archives: promises and pitfalls
P Leerssen, J Ausloos, B Zarouali, N Helberger, CH de Vreese
Internet Policy Review 8 (4), 2019
132019
Using a personality-profiling algorithm to investigate political microtargeting: assessing the persuasion effects of personality-tailored ads on social media
B Zarouali, T Dobber, G De Pauw, C de Vreese
Communication Research, 0093650220961965, 2020
112020
“Everything under control?”: Privacy control salience influences both critical processing and perceived persuasiveness of targeted advertising among adolescents
B Zarouali, K Poels, K Ponnet, M Walrave
CYBERPSYCHOLOGY-JOURNAL OF PSYCHOSOCIAL RESEARCH ON CYBERSPACE 12 (1), 2018
112018
Online reclamewijsheid bij kinderen: herkennen en begrijpen van reclamebanners en de rol van need for cognition en reclamewijsheidslessen
B Zarouali, M Walrave, K Poels, K Ponnet, I Vanwesenbeeck
Tijdschrift voor Communicatiewetenschap 44 (1), 2016
112016
Adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertising on social networking sites: implications for regulation
B Zarouali, V Verdoodt, M Walrave, K Poels, K Ponnet, E Lievens
Young Consumers, 2020
9*2020
Minors' advertising literacy in relation to new advertising formats: identification and assessment of the risks
I Vanwesenbeeck, R De Wolf, I Lambrecht, L Hudders, V Cauberghe, ...
92016
Children's advertising literacy in a new media environment: an introduction to the AdLit research project
L Hudders, V Cauberghe, K Panic, B Adams, P De Pauw, L Hellemans, ...
Etmaal van de Communicatiewetenschap, 2015
92015
Children's advertising literacy: recognition and understanding of banners and the role of need for cognition and advertising literacy classes
B Zarouali, M Walrave, K Poels, K Ponnet, I Vanwesenbeeck
Tijdschrift Voor Communicatiewetenschap 44 (1), 24, 2016
52016
Advertising literacy
B Zarouali, M Walrave, K Ponnet, K Poels
The international encyclopedia of media literacy, 1-11, 2019
32019
Investigating the effectiveness of advertising cues
I Vanwesenbeeck, S De Jans, B Zarouali, P De Pauw
22017
Reclamewijsheid 2.0: hoe kinderen en jongeren omgaan met social media marketing
M Walrave, J Van Ouytsel, B Zarouali, K Ponnet, K Poels
Sociale media anno 2015: actuele juridische aspecten, 63-89, 2015
22015
Overcoming polarization with chatbot news? Investigating the impact of news content containing opposing views on agreement and credibility
B Zarouali, M Makhortykh, M Bastian, T Araujo
European journal of communication 36 (1), 53-68, 2021
12021
The influence of a descriptive norm label on adolescents’ persuasion knowledge and privacy-protective behavior on social networking sites
B Zarouali, K Poels, K Ponnet, M Walrave
Communication Monographs 88 (1), 5-25, 2021
12021
The system can't perform the operation now. Try again later.
Articles 1–20