Mekhail Mustak
Mekhail Mustak
Assistant Professor, IÉSEG School of Management, France.
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Cited by
Cited by
Customer Participation and Value Creation: A Systematic Review and Research Implications
M Mustak, E Jaakkola, A Halinen
Managing Service Quality 23 (4), 341-359, 2013
Customer participation management: Developing a comprehensive framework and a research agenda
M Mustak, E Jaakkola, A Halinen, V Kaartemo
Journal of Service Management 27 (3), 250-275, 2016
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
M Mustak, J Salminen, L Plé, J Wirtz
Journal of Business Research 124, 389-404, 2021
Service innovation in networks: a systematic review and implications for business-to-business service innovation research
M Mustak
Journal of Business & Industrial Marketing 29 (2), 151-163, 2014
Customer participation in knowledge intensive business services: Perceived value outcomes from a dyadic perspective
M Mustak
Industrial Marketing Management 78, 76-87, 2019
A critical analysis of service ecosystems research: rethinking its premises to move forward
M Mustak, L Plé
Journal of Services Marketing 34 (3), 399-413, 2020
Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms
MB Gulfraz, M Sufyan, M Mustak, J Salminen, DK Srivastava
Journal of Retailing and Consumer Services 68, 2022
Purchasing of knowledge-intensive business services: a case study of relevant factors
EL Heikka, M Mustak
International Journal of Procurement Management 10 (1), 21-37, 2017
Detecting pain points from user-generated social media posts using machine learning
J Salminen, M Mustak, J Corporan, S Jung, BJ Jansen
Journal of Interactive Marketing 57 (3), 517-539, 2022
Free-to-fee transformation of industrial services
M Mustak, W Ulaga, M Grohmann, F von Wangenheim
Journal of Service Research 26 (1), 21-43, 2023
Deepfakes: Deceptions, mitigations, and opportunities
M Mustak, J Salminen, M Mäntymäki, A Rahman, YK Dwivedi
Journal of Business Research 154, 113368, 2023
Entrepreneurship During the COVID-19 Pandemic: A Systematic Literature Review and Future Research Agenda
M Sufyan, M Aleem, I Ameer, M Mustak
International Review of Entrepreneurship 19 (4), 437-466, 2021
How Feature Changes of a Dominant Ad Platform Shape Advertisers’ Human Agency
J Salminen, BJ Jansen, M Mustak
International Journal of Electronic Commerce, 1-33, 2022
Fair compensation of crowdsourcing work: the problem of flat rates
J Salminen, AMS Kamel, SG Jung, M Mustak, BJ Jansen
Behaviour & Information Technology, 1-22, 2022
Remote work and the COVID-19 pandemic: An artificial intelligence-based topic modeling and a future agenda
M Aleem, M Sufyan, I Ameer, M Mustak
Journal of Business Research, 113303, 2022
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