Maciej Szymanowski

200820092010201120122013201420152016201720182019202020212022202320242 2 3 9 10 15 16 11 10 12 5 13 6 6 3

Maciej Szymanowski

Assistant Professor of Marketing, Rotterdam School of Management, Erasmus University

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제목 서지정보순 정렬 연도순 정렬 제목순 정렬	인용 인용	연도
Consumption-based cross-brand learning: are private labels really private? M Szymanowski, E Gijsbrechts Journal of Marketing Research 49 (2), 231-246, 2012	98	2012
Patterns in consumption-based learning about brand quality for consumer packaged goods M Szymanowski, E Gijsbrechts International Journal of Research in Marketing 30 (3), 219-235, 2013	17	2013
The competitive advantage of private label branding in FMCG M Szymanowski RSM Discovery-Management Knowledge 13 (1), 14-15, 2013	4	2013
Conditional cross-brand learning: when are private labels really private? M Szymanowski, E Gijsbrechts Marketing Dynamics Conference 2007, 2007	4	2007
Erratum to Patterns in consumption-based learning about brand quality for consumer packaged goods [Intern. J. of Research in Marketing 30/3 (2013) 219 235] M Szymanowski, E Gijsbrechts International journal of research in marketing 30 (4), 433-434, 2013		2013
Consumption-based learning about brand quality: Essays on how private labels share and borrow reputation MG Szymanowski		2009

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