| Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy H Zhang, X Liang, S Wang Journal of Business Research 69 (9), 3725-3730, 2016 | 131 | 2016 |
| Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness H Zhang, X Liang, C Qi Journal of Business Research 130, 453-461, 2021 | 83 | 2021 |
| How homepage aesthetic design influences users’ satisfaction: Evidence from China W Liu, F Guo, G Ye, X Liang Displays 42, 25-35, 2016 | 72 | 2016 |
| Understanding the determinants of cloud computing adoption for high performance computing T Lynn, X Liang, A Gourinovitch, JP Morrison, G Fox, P Rosati 51st Hawaii International Conference on System Sciences (HICSS-51), 3894-3903, 2018 | 56 | 2018 |
| Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability X Liang, J Frösén Journal of Business Research 109, 545-556, 2020 | 54 | 2020 |
| Marketing performance measurement systems and firm performance: are marketing capabilities the missing links? X Liang, Y Gao European Journal of Marketing 54 (4), 885-907, 2020 | 40 | 2020 |
| The effect of webpage complexity and banner animation on banner effectiveness in a free browsing task W Liu, X Liang, F Liu International Journal of Human–Computer Interaction 35 (13), 1192-1202, 2019 | 38 | 2019 |
| Fashion cewebrity involvement in new product development: Scale development and an empirical study H Zhang, X Liang, H Moon Journal of Business Research 120, 321-329, 2020 | 34 | 2020 |
| Firm performance and marketing analytics in the Chinese context: A contingency model X Liang, G Li, H Zhang, E Nolan, F Chen Journal of Business Research 141, 589-599, 2022 | 30 | 2022 |
| The effects of innovation-oriented mission statements on innovation performance and non-financial business performance H Zhang, T Garrett, X Liang Asian Journal of Technology Innovation 23 (2), 157-171, 2015 | 26 | 2015 |
| The evaluation of emotional experience on webpages: an event-related potential study W Liu, X Liang, X Wang, F Guo Cognition, Technology & Work 21, 317-326, 2019 | 23 | 2019 |
| “What you measure is what you will get”?: Exploring the effectiveness of marketing performance measurement practices X Liang, Y Gao, QS Ding Cogent Business & Management 5 (1), 1503221, 2018 | 23 | 2018 |
| Determinants of cross-cultural adjustment among self-initiated expatriate medical doctors working in Ireland E Nolan, X Liang Journal of Global Mobility: The Home of Expatriate Management Research 10 (3 …, 2022 | 13 | 2022 |
| The effects of online reviews on the popularity of user-generated design ideas within the Lego community H Zhang, Q Lin, C Qi, X Liang European Journal of Marketing 56 (10), 2622-2648, 2022 | 5 | 2022 |
| Facing a Trend of Icon Simplicity: Evidence from Event-Related Potentials W Liu, Y Cao, X Liang, RW Proctor, VG Duffy International Journal of Human–Computer Interaction, 1-11, 2023 | 3 | 2023 |
| Marketing performance measurement system and firm performance: the indirect effect of marketing capabilities and the uses of MPMS X Liang, Y Gao UKI Chapter of the Academy of International Business (AIB), 2015 | 2 | 2015 |
| Whose customer orientation? Exploring the relationships between leaders, team customer orientation climate and customer satisfaction X Zhao, N Fu, X Liang Journal of Service Theory and Practice, 2023 | 1 | 2023 |
| From data acquisition to validation: a complete workflow for predicting individual customer lifetime value D Nie, M Scriney, X Liang, M Roantree Journal of Marketing Analytics, 1-21, 2022 | 1 | 2022 |
| The Use of Marketing Metrics by Chinese Firms: A Survey of Current Practices X Liang, Y Gao, H Zhang, X Guan 2018 Global Marketing Conference at Tokyo, 1032-1044, 2018 | 1 | 2018 |
| Psychological ownership and users’ continuous usage of domestic vs. foreign mobile payment apps: A comparison between China and the US X Liang, C Qi, C Zhang, Y Li Journal of Business Research 174, 114517, 2024 | | 2024 |
Yuhui GaoAssociate Professor of Marketing, Dublin City Universitydcu.ie의 이메일 확인됨
