| Characteristics of memory associations: A consumer-based brand equity perspective HS Krishnan International Journal of research in Marketing 13 (4), 389-405, 1996 | 1347 | 1996 |
| Control combinations in marketing: conceptual framework and empirical evidence BJ Jaworski, V Stathakopoulos, HS Krishnan The Journal of Marketing, 57-69, 1993 | 660 | 1993 |
| Memory-based measures for assessing advertising effects: a comparison of explicit and implicit memory effects S Shapiro, HS Krishnan Journal of advertising 30 (3), 1-13, 2001 | 438 | 2001 |
| Online/in-store integration and customer retention E Bendoly, JD Blocher, KM Bretthauer, S Krishnan, MA Venkataramanan Journal of Service Research 7 (4), 313-327, 2005 | 420 | 2005 |
| Cents or percent? The effects of promotion framing on price expectations and choice D DelVecchio, HS Krishnan, DC Smith Journal of Marketing 71 (3), 158-170, 2007 | 416 | 2007 |
| Using advertising alliances for new product introduction: interactions between product complementarity and promotional strategies S Samu, HS Krishnan, RE Smith The Journal of Marketing, 57-74, 1999 | 408 | 1999 |
| A process analysis of the effects of humorous advertising executions on brand claims memory HS Krishnan, D Chakravarti Journal of consumer psychology 13 (3), 230-245, 2003 | 202 | 2003 |
| Memory measures for pretesting advertisements: An integrative conceptual framework and a diagnostic template H Shanker Krishnan, D Chakravarti Journal of Consumer Psychology 8 (1), 1-37, 1999 | 183 | 1999 |
| Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two‐Process Contingency Model H Mao, HS Krishnan Journal of Consumer Research 33 (1), 41-49, 2006 | 180 | 2006 |
| How Images of Other Consumers Influence Subsequent Taste Perceptions M Poor, A Duhachek, HS Krishnan Journal of Marketing 77 (6), 124-139, 2013 | 155 | 2013 |
| The Aha! Experience: Insight and discontinuous learning in product usage A Lakshmanan, HS Krishnan Journal of Marketing 75 (6), 105-123, 2011 | 128 | 2011 |
| Comparing implicit and explicit memory for brand names from advertisements. HS Krishnan, S Shapiro Journal of Experimental Psychology: Applied 2 (2), 147, 1996 | 115 | 1996 |
| Memory interference in advertising: A replication and extension A Kumar, S Krishnan Journal of Consumer Research 30 (4), 602-611, 2004 | 112 | 2004 |
| The relative endurance of attitudes, confidence, and attitude-behavior consistency: the role of information source and delay H Shanker Krishnan, RE Smith Journal of Consumer Psychology 7 (3), 273-298, 1998 | 108 | 1998 |
| Varieties of brand memory induced by advertising: Determinants, measures, and relationships HS Krishnan, D Chakravarti Brand equity and advertising: Advertising’s role in building strong brands …, 1993 | 101* | 1993 |
| Brand related information as context: the impact of brand name characteristics on memory and choice S Samu, HS Krishnan Journal of the Academy of Marketing Science 38 (4), 456-470, 2010 | 76 | 2010 |
| The effects of discount location and frame on consumers’ price estimates D DelVecchio, A Lakshmanan, HS Krishnan Journal of Retailing 85 (3), 336-346, 2009 | 59 | 2009 |
| Anticipated group interaction: Coping with valence asymmetries in attitude shift A Duhachek, S Zhang, S Krishnan Journal of Consumer Research 34 (3), 395-405, 2007 | 58 | 2007 |
| The dual role of emotions in consumer satisfaction/dissatisfaction HS Krishnan, RW Olshavsky Advances in Consumer Research 22 (1), 454-460, 1995 | 57 | 1995 |
| Practice makes perfect? When does massed learning improve product usage proficiency? A Lakshmanan, CD Lindsey, HS Krishnan Journal of Consumer Research 37 (4), 599-613, 2010 | 48 | 2010 |
Adam DuhachekBielinski Family Faculty Scholar, Professor of Marketing, University of Illinois-ChicagoVerified email at uic.edu
