| Luxury customer value HJ Choo, H Moon, H Kim, N Yoon Journal of Fashion Marketing and Management: An International Journal 16 (1 …, 2012 | 440 | 2012 |
| Antecedents to new food product purchasing behavior among innovator groups in India HJ Choo, JE Chung, DT Pysarchik European Journal of Marketing 38 (5/6), 608-625, 2004 | 292 | 2004 |
| The motivational drivers of fast fashion avoidance H Kim, H Jung Choo, N Yoon Journal of Fashion Marketing and Management: An International Journal 17 (2 …, 2013 | 242 | 2013 |
| Understanding usage intention in innovative mobile app service: Comparison between millennial and mature consumers HJ Hur, HK Lee, HJ Choo Computers in human behavior 73, 353-361, 2017 | 187 | 2017 |
| Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions? E Baek, HJ Choo, X Wei, SY Yoon International Journal of Retail & Distribution Management 48 (7), 649-666, 2020 | 98 | 2020 |
| Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions E Baek, HJ Choo, SHM Lee Journal of Business Research 88, 91-101, 2018 | 90 | 2018 |
| Try-on experience with augmented reality comforts your decision: Focusing on the roles of immersion and psychological ownership HK Song, E Baek, HJ Choo Information Technology & People 33 (4), 1214-1234, 2020 | 86 | 2020 |
| The effect of consumers' involvement and innovativeness on the utilization of fashion wardrobe HJ Choo, SY Sim, HK Lee, HB Kim International Journal of Consumer Studies 38 (2), 175-182, 2014 | 82 | 2014 |
| Managing the visual environment of a fashion store: Effects of visual complexity and order on sensation-seeking consumers JY Jang, E Baek, HJ Choo International Journal of Retail & Distribution Management 46 (2), 210-226, 2018 | 78 | 2018 |
| Store design: Visual complexity and consumer responses JY Jang, E Baek, SY Yoon, HJ Choo International Journal of Design 12 (2), 105-118, 2018 | 71 | 2018 |
| How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value JY Jang, HJ Hur, HJ Choo Fashion and Textiles 6, 1-16, 2019 | 65 | 2019 |
| Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands: The moderating role of country of salesperson YH Choi, HJ Choo Journal of Retailing and Consumer Services 28, 99-106, 2016 | 56 | 2016 |
| Fast fashion avoidance beliefs and anti-consumption behaviors: The cases of Korea and Spain N Yoon, HK Lee, HJ Choo Sustainability 12 (17), 6907, 2020 | 54 | 2020 |
| Adopters of new food products in India SS Ling, H Jung Choo, D Thorndike Pysarchik Marketing Intelligence & Planning 22 (4), 371-391, 2004 | 54 | 2004 |
| How virtual reality shopping experience enhances consumer creativity: The mediating role of perceptual curiosity WB Kim, HJ Choo Journal of Business Research 154, 113378, 2023 | 47 | 2023 |
| Buyer‐supplier relationships in Dongdaemun fashion market: relationship quality model H Jung Choo, JW Jung, I Hee Chung Journal of Fashion Marketing and Management: An International Journal 13 (4 …, 2009 | 46 | 2009 |
| The effects of clothing consumption values on ambivalent clothing consuming behavior HK Moon, HJ Choo Journal of the Korean Society of Costume 58 (2), 1-14, 2008 | 46 | 2008 |
| Why do we feel bored with our clothing and where does it end up? TA Kwon, HJ Choo, YK Kim International Journal of Consumer Studies 44 (1), 1-13, 2020 | 43 | 2020 |
| Cross-border online shopping experiences of Chinese shoppers E Baek, HK Lee, HJ Choo Asia Pacific Journal of Marketing and Logistics 32 (2), 366-385, 2020 | 42 | 2020 |
| The effects of SNS fashion influencer authenticity on follower behavior intention-Focused on the mediation effect of fanship WB Kim, HJ Choo Journal of the Korean Society of Clothing and Textiles 43 (1), 17-32, 2019 | 40 | 2019 |
