| Consumer attitudes and purchase intentions toward Islamic banks: the influence of religiosity N Souiden, M Rani International journal of bank marketing 33 (2), 143-161, 2015 | 542 | 2015 |
| The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services: The case of an emerging country W Chaouali, IB Yahia, N Souiden Journal of Retailing and Consumer Services 28, 209-218, 2016 | 421 | 2016 |
| The role of emotions in utilitarian service settings: The effects of emotional satisfaction on product perception and behavioral intentions R Ladhari, N Souiden, B Dufour Journal of Retailing and Consumer Services 34, 10-18, 2017 | 367 | 2017 |
| Destination personality and destination image N Souiden, R Ladhari, NE Chiadmi Journal of Hospitality and Tourism Management 32, 54-70, 2017 | 358 | 2017 |
| The effect of corporate branding dimensions on consumers' product evaluation: A cross‐cultural analysis N Souiden, NM Kassim, HJ Hong European Journal of Marketing 40 (7/8), 825-845, 2006 | 296 | 2006 |
| Determinants of loyalty and recommendation: The role of perceived service quality, emotional satisfaction and image R Ladhari, N Souiden, I Ladhari Journal of financial Services marketing 16, 111-124, 2011 | 264 | 2011 |
| Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intention N Souiden, F Pons Journal of Product & Brand Management 18 (2), 106-114, 2009 | 234 | 2009 |
| Canadian and French men's consumption of cosmetics: a comparison of their attitudes and motivations N Souiden, M Diagne Journal of Consumer marketing 26 (2), 97-109, 2009 | 234 | 2009 |
| A cross-cultural analysis of consumers’ conspicuous consumption of branded fashion accessories N Souiden, B M’Saad, F Pons Journal of international consumer marketing 23 (5), 329-343, 2011 | 232 | 2011 |
| Consumer trust toward retail websites: Comparison between pure click and click-and-brick retailers E Toufaily, N Souiden, R Ladhari Journal of Retailing and Consumer Services 20 (6), 538-548, 2013 | 186 | 2013 |
| Explaining adoption of mobile banking with the theory of trying, general self-confidence, and cynicism W Chaouali, N Souiden, R Ladhari Journal of Retailing and Consumer Services 35, 57-67, 2017 | 182 | 2017 |
| The role of cognitive age in explaining mobile banking resistance among elderly people W Chaouali, N Souiden Journal of Retailing and Consumer Services 50, 342-350, 2019 | 178 | 2019 |
| Rethinking the TAM model: time to consider fun M Saber Chtourou, N Souiden Journal of Consumer Marketing 27 (4), 336-344, 2010 | 174 | 2010 |
| The impact of Islamic beliefs on consumers’ attitudes and purchase intentions of life insurance N Souiden, Y Jabeur International Journal of Bank Marketing 33 (4), 423-441, 2015 | 151 | 2015 |
| New trends in retailing and services N Souiden, R Ladhari, NE Chiadmi Journal of Retailing and Consumer Services 50, 286-288, 2019 | 146 | 2019 |
| Mobile banking adoption: a systematic review N Souiden, R Ladhari, W Chaouali International Journal of Bank Marketing 39 (2), 214-241, 2021 | 130 | 2021 |
| Customer retention measurement in the UAE banking sector N Mohd Kassim, N Souiden Journal of Financial Services Marketing 11, 217-228, 2007 | 120 | 2007 |
| Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sector N Souiden, W Chaouali, M Baccouche Journal of Retailing and Consumer Services 47, 116-132, 2019 | 113 | 2019 |
| Marketing high‐tech products in emerging markets: the differential impacts of country image and country‐of‐origin's image N Souiden, F Pons, ME Mayrand Journal of Product & Brand Management 20 (5), 356-367, 2011 | 96 | 2011 |
| Chinese perception and willingness to buy Taiwanese brands: The role of ethnocentrism and animosity N Souiden, R Ladhari, L Chang Asia Pacific Journal of Marketing and Logistics 30 (4), 816-836, 2018 | 79 | 2018 |
