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Kent Grayson
Kent Grayson
Kellogg School of Management
Verified email at kellogg.northwestern.edu - Homepage
Title
Cited by
Cited by
Year
Cognitive and affective trust in service relationships
D Johnson, K Grayson
Journal of Business research 58 (4), 500-507, 2005
20812005
Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings
K Grayson, R Martinec
Journal of consumer research 31 (2), 296-312, 2004
16752004
The dark side of long-term relationships in marketing services
K Grayson, T Ambler
Journal of marketing Research 36 (1), 132-141, 1999
9161999
Distinguishing service quality and customer satisfaction: the voice of the consumer
D Iacobucci, A Ostrom, K Grayson
Journal of consumer psychology 4 (3), 277-303, 1995
8041995
The intersecting roles of consumer and producer: A critical perspective on co‐production, co‐creation and prosumption
A Humphreys, K Grayson
Sociology compass 2 (3), 963-980, 2008
7312008
The calculus of service quality and customer satisfaction: theoretical and empirical differentiation and integration
D Iacobucci, KA Grayson, A Ostrom
Advances in services marketing and management 3 (C), 1-67, 1994
6351994
Friendship versus business in marketing relationships
K Grayson
Journal of Marketing 71 (4), 121-139, 2007
4722007
Marketing and seduction: Building exchange relationships by managing social consensus
J Deighton, K Grayson
Journal of consumer research 21 (4), 660-676, 1995
4411995
Indexicality and the verification function of irreplaceable possessions: A semiotic analysis
K Grayson, D Shulman
Journal of consumer research 27 (1), 17-30, 2000
4332000
Is firm trust essential in a trusted environment? How trust in the business context influences customers
K Grayson, D Johnson, DFR Chen
Journal of Marketing Research 45 (2), 241-256, 2008
3782008
Network marketing organizations: Compensation plans, retail network growth, and profitability
AT Coughlan, K Grayson
International Journal of Research in Marketing 15 (5), 401-426, 1998
1891998
Beyond skepticism: can accessing persuasion knowledge bolster credibility?
MS Isaac, K Grayson
Journal of Consumer Research 43 (6), 895-912, 2017
1802017
Interrater reliability
K Grayson, R Rust
Journal of Consumer Psychology 10 (1-2), 71-73, 2001
1772001
Trust in Service Relationships
DS Johnson, K Grayson
Handbook of services marketing and management, 357, 2000
1442000
Customer satisfaction fables
D Iacobucci, K Grayson, A Ostrom
Sloan management review 35 (4), 93-96, 1994
1321994
Customer responses to emotional labour in discrete and relational service exchange
K Grayson
International Journal of Service Industry Management 9 (2), 126-154, 1998
1061998
The dangers and opportunities of playful consumption
K Grayson
Consumer value, 121-141, 2002
882002
Impression management in services marketing
K Grayson, D Shulman
Handbook of services marketing and management 5, 1-67, 2000
562000
The Icons of Consumer Research
K Grayson
Representing Consumers: Voices, Views, and Visions, 27, 1998
53*1998
Special session summary narrative theory and consumer research: Theoretical and methodological perspectives
K Grayson
ACR North American Advances, 1997
431997
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