| The experimental evaluation of brand strength and brand value J He, BJ Calder Journal of Business Research 115, 194-202, 2020 | 73 | 2020 |
| Moderate utility J He, P Natenzon American Economic Review: Insights 6 (2), 176-195, 2024 | 15 | 2024 |
| Moderate expected utility J He, P Natenzon SSRN, 2019 | 13 | 2019 |
| Risk reducers in convex order J He, Q Tang, H Zhang Insurance: Mathematics and Economics 70, 80-88, 2016 | 11 | 2016 |
| A generalized unification theorem for choice theoretic foundations: Avoiding the necessity of pairs and triplets J He Kiel Institute for the World Economy (IfW), 2012 | 8 | 2012 |
| Teaching Them How to Fish? The Makings of Business Accelerators C Chen, J He Academy of Management Proceedings 2022 (1), 12379, 2022 | 4 | 2022 |
| Bayesian contextual choices under imperfect perception of attributes J He Management Science 70 (3), 1465-1482, 2024 | 3 | 2024 |
| Random Choice and Differentiation J He, P Natenzon Working Paper, 2023 | 3 | 2023 |
| Learning Source Biases: Multisource Misspecifications and Their Impact on Predictions J He, L Hu, M Kovach, A Li arXiv preprint arXiv:2309.08740, 2023 | 1 | 2023 |
| A test for sparsity J He Unpublished manuscript, Sciences Po, 2020 | 1 | 2020 |
| Accelerating Equity: Overcoming the Gender Gap in VC Funding C Chen, M Fioretti, J He, Y Jia arXiv preprint arXiv:2502.14984, 2025 | | 2025 |
| Prices and Concentration: A U-shape? Theory and Evidence from Renewables M Fioretti, J He, J Tamayo arXiv preprint arXiv:2407.03504, 2024 | | 2024 |
| Diversified Production and Market Power: Theory and Evidence from Renewables M Fioretti, J He, JA Tamayo Academy of Management Proceedings 2024 (1), 17749, 2024 | | 2024 |
| No Sparsity in Asset Pricing: Evidence from a Generic Statistical Test J He, L Zhao, G Zhou Available at SSRN, 2024 | | 2024 |
| Essays on Econometrics and Rational Choice J He Washington University in St. Louis, 2019 | | 2019 |
| Optimal Estimation when the Parameter Space is of Infinite Dimension J He, W Ploberger | | 2018 |
| Prior Free Bayesian Estimation through the AIC J He, W Ploberger | | 2018 |
| Bayesian priors and model selection J He, W Ploberger | | 2015 |
| On the necessity of pairs and triplets for the equivalence between rationality axioms J He Economics 6 (1), 20120031, 2012 | | 2012 |
| A Generalization of Sen’s Unification Theorem: Avoiding the Necessity of Pairs and Triplets J He | | 2011 |
