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Amanda Spry
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Celebrity endorsement, brand credibility and brand equity
A Spry, R Pappu, T Bettina Cornwell
European Journal of Marketing 45 (6), 882-909, 2011
14302011
Brands Taking a Stand: Authentic Brand Activism or Woke Washing?
J Vredenburg, S Kapitan, A Spry, JA Kemper
Journal of Public Policy & Marketing 39 (4), 444-460, 2020
8932020
Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice
J Vredenburg, S Kapitan, A Spry, J Kemper
The Conversation, 2018
692018
A multi-stakeholder IMC framework for networked brand identity
DC Orazi, A Spry, MN Theilacker, J Vredenburg
European Journal of Marketing 51 (3), 551-571, 2017
522017
Transformative Branding: A Dynamic Capability to Challenge the Dominant Social Paradigm
A Spry, B Figueiredo, L Gurrieri, JA Kemper, J Vredenburg
Journal of Macromarketing, 2021
412021
Strategic B2B brand activism: Building conscientious purpose for social impact
S Kapitan, JA Kemper, J Vredenburg, A Spry
Industrial Marketing Management 107, 14-28, 2022
372022
The role of corporate versus product brand dominance in brand portfolio overlap: A Pitch
A Wallin, A Spry
Journal of Accounting and Management Information Systems 15 (2), 434-439, 2016
292016
From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Z Lee, A Spry, Y Ekinci, J Vredenburg
Journal of Brand Management, 2022
242022
Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game
J Vredenburg, A Spry, J Kemper, S Kapitan
The Conversation, 2020
62020
Brand Activism Is Moving up the Supply Chain-Corporate Accountability or Commercial Censorship?
S Kapitan, A Spry, J Vredenburg, J Kemper
The Conversation, 2020
42020
Police Brutality and Running Shoes: Authentic Brand Activism or Woke Washing: An Abstract
J Vredenburg, S Kapitan, A Spry, J Kemper
Academy of Marketing Science Annual Conference, 623-624, 2019
32019
Post Gillette: other brands are better at matching practice with talk, but don’t get the publicity
J Vredenburg, S Kapitan, A Spry, J Kemper
The Conversation, 2019
12019
Brand Portfolio Architecture and Firm Performance: The Moderating Impact of Generic Strategy
A Spry, BA Lukas
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016
12016
Brand purpose: a literature review and BEING implementation framework
C France, CF Gonzalez-Arcos, AM O’Rourke, A Spry, B Bruce
Journal of Product & Brand Management, 2024
2024
The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened?
Z Lee, A Spry, J Vredenburg
The Conversation, 2024
2024
When charities engage in'brand activism', research shows they must demonstrate bravery to attract donations
Z Lee, A Spry, J Vredenburg
The Conversation 2023 (12 Jul), 2023
2023
Consumers Are Wise to ‘Woke Washing’-but Truly ‘Transformative Branding’Can Still Make a Difference
A Spry, B Figueiredo, J Vredenburg, J Kemper, L Gurrieri
The Conversation, 2021
2021
Shoving a sock in it is not the answer. Have advertisers called time on Alan Jones?
A Spry, J Vredenburg
The Conversation, 2019
2019
How Do Consumers Evaluate Overlapping Brands? The Role of Corporate versus Product Brand Dominance
A Spry, A Wallin
2016 Global Marketing Conference at Hong Kong, 331-332, 2016
2016
Customer Participation in New Product Development: Exploring the Role of Environmental Dynamism
R Gruner, B Lukas, A Spry
Australia and New Zealand Marketing Academy Conference: Agents of change, 2014
2014
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Articles 1–20