Myeong Cheol Park
Myeong Cheol Park
Verified email at kaist.ac.kr
Title
Cited by
Cited by
Year
The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services
MK Kim, MC Park, DH Jeong
Telecommunications policy 28 (2), 145-159, 2004
13762004
The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services
MK Kim, MC Park, DH Jeong
Telecommunications policy 28 (2), 145-159, 2004
13762004
Mobile internet acceptance in Korea
JH Cheong, MC Park
Internet research, 2005
7762005
Use and gratifications of mobile SNSs: Facebook and KakaoTalk in Korea
YW Ha, J Kim, CF Libaque-Saenz, Y Chang, MC Park
Telematics and Informatics 32 (3), 425-438, 2015
1572015
Determinants of emerging-market bond spreads: Cross-country evidence
HG Min, DH Lee, C Nam, MC Park, SH Nam
Global Finance Journal 14 (3), 271-286, 2003
972003
The late take-off phenomenon in the diffusion of telecommunication services: network effect and the critical mass
BL Lim, M Choi, MC Park
Information economics and policy 15 (4), 537-557, 2003
942003
Mobile payment adoption in Korea: Switching from credit card
JH Cheong, MC Park, JH Hwang
BIENNIAL CONFERENCE 15, 1-22, 2004
782004
Antecedents of customer satisfaction and customer loyalty for emerging devices in the initial market of Korea: An equity framework
YW Ha, MC Park
Psychology & Marketing 30 (8), 676-689, 2013
552013
The effects of service interactivity on the satisfaction and the loyalty of smartphone users
M Kim, Y Chang, MC Park, J Lee
Telematics and Informatics 32 (4), 949-960, 2015
542015
Mobile handset subsidy policy in Korea: Historical analysis and evaluation
H Kim, S Byun, M Park
Telecommunications Policy 28 (1), 23-42, 2004
542004
Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea
AP Oghuma, Y Chang, CF Libaque-Saenz, MC Park, JJ Rho
Telecommunications Policy 39 (8), 658-677, 2015
532015
Mergers and acquisitions in the telecommunications industry: Myths and reality
MC Park, DH Yang, C Nam, YW Ha
ETRI journal 24 (1), 56-64, 2002
442002
A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective
YW Ha, MC Park, E Lee
Behaviour & information technology 33 (12), 1333-1346, 2014
332014
The effect of perceived risks and switching barriers on the intention to use smartphones among non-adopters in Korea
MK Kim, Y Chang, SF Wong, MC Park
Information Development 31 (3), 258-269, 2015
322015
Factors affecting the perceived usability of the mobile web portal services: comparing simplicity with consistency
J Lee, D Lee, J Moon, MC Park
Information Technology and Management 14 (1), 43-57, 2013
322013
‘Double marginalization’problems: evidence from the Korean fixed-to-mobile service market
MC Park, SW Lee
Telecommunications Policy 26 (11), 607-621, 2002
242002
Technological-level evaluation using patent statistics: model and application in mobile communications
I Cho, M Park
Cluster Computing 18 (1), 259-268, 2015
232015
Determinants of the intention to use Buy-Online, Pickup In-Store (BOPS): The moderating effects of situational factors and product type
E Kim, MC Park, J Lee
Telematics and Informatics 34 (8), 1721-1735, 2017
222017
A three-tier ICT access model for intention to participate online: a comparison of developed and developing countries
Y Chang, SF Wong, MC Park
Information Development 32 (3), 226-242, 2016
212016
Factors affecting the smartphone users to use the mobile portal services: focusing on Korean mobile portals
J Lee, MC Park
Information Systems and E-Business Management 11 (2), 235-252, 2013
212013
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